LESSON 2 - PURCOM Flashcards
It does not exist in a vacuum. It operates within a certain context.
Human Interaction
Personal, physical, social, psychological, and cultural
Communication context
Pertains to the environment where communication takes place. It involves tangible factors which
can be easily perceived by the senses, such as temperature, humidity, odor, lighting, and noise
level, among others.
Physical Context
It involves
the background of both the
sender and the receiver of the
message. It includes their
education, religion, socioeconomic status, marital status,
and beliefs that greatly
influence what and how they
communicate.
Personal Context
Over the years,
most communication occurs in
a virtual environment (e.g.,
email, Skype, Facebook,
Messenger, etc.) consequently
influencing how messages are
sent, received and perceived.
Social Context
Includes the emotions and feelings of the participants in the communication process. It involves their opinions, judgements, prejudices, attitudes, and perception towards each other, which can play part ion the transmission of messages.
Psychological Context
It includes the
sets of beliefs, value systems,
guiding principles, and
assumptions based on one’s
race, ethnicity, age, gender,
sexual orientation, gender
identity and religion within
which communication happens.
Cultural Context
A set of unique and
shared beliefs, values, and norms that guide a certain group of people on how to think, behave, and ac
Culture
Distinguishes collectivism from individualism
First dimension in communication
This culture values teamwork and collaboration
Collectivist Culture
This culture puts premium on the self and personal fulfillment
Individualistic Culture
Second cultural dimension in communication
Context
This context culture uses subtle non-verbal behaviors and implicit information to convey meaning
High-context Culture
This context culture views explicit words as way to convey messages.
Low-context Culture
Third cultural dimension of communication which pertains to the concept of time among cultures.
Chronemics