LESSON 1 - PURCOM Flashcards
It is considered a process because
it is an activity on itself. It is not an object that
you can just simply perceive using one of
your senses. But it is an activity in which you
participate.
Communication
A process, it is continuous, moving, and ever changing.
Communication
Communication is likewise affected by the
larger system which it operates
Religion, ethnicity, nationality, socio-economic status, age, sex, political affiliation are considered as:
System
It is indicated by spoken or written words and facial expressions, gestures, and voice qualities.
Symbol
A concrete representation of something abstract.
Symbol
The heart of communication is
Meaning
Two levels of meaning:
Content level and Relationship level
It refers to the literal meaning of the message
Content level
It is parallel to the denotative meaning of the message.
Content level
It expresses the relationship between communicators.
Relationship level
This can be the connotative meaning of a message.
Relationship level
Four key terms of communication:
Process, systems, symbols, and meanings
A continuous activity that operates within a certain context in which people exchanged words, gestures, and other verbal and nonverbal behavior to create and understand information or messages.
Communication
People, messages, codes, channels, feedback, encoding and decoding, and noise or barrier.
Elements of Communication
Elements of Communication
People, messages, codes, channels, feedback, encoding and decoding, and noise or barrier.
The ones involved in the communication process.
People
They have the roles of being the source who initiates a message and the receiver as the intended target of the message.
People
The verbal and non-verbal form of idea, thought, or feeling that one intends to communicate to another person or group of people.
Message
Pertains to the language that one utters
Verbal message
Refers to gestures, body movements, sign languages, and facial expressions that carry with them their own meaning.
Non-verbal message
It refers to the means with which the message is delivered.
Channel
It is the receiver’s verbal and non-verbal response to the source’s message
Feedback
It is a systematic arrangement of symbols used to create meanings in the mind of another person.
Code
Defined as the process of translating an idea or thought into a code.
Encoding
The process of assigning meaning to an idea or thought.
Decoding
Refers to any interference in the encoding and decoding processes which affect the clarity and understanding of a message.
Noise or Barrier
Also called as transmission model
Liner Model
Communication is transmitted in a straightforward manner from a sender to a receiver.
Linear Model
This clearly reflects that communication is a one-way process.
Linear Model
In this model, communication flows in one direction from the
sender (who?) with the message (says what?) which is sent
via a certain medium (in what channel?) towards the
receiver to bring about a certain result (with what effect?).
Lasswell’s Model
Sender - Encoder - Channel - Decoder - Receiver
The Shannon-Weaver Model
In this model, communication is a two-way process which
involves an exchange or an interaction between the
sender and the receiver.
Interactive Model
This model was adapted from Wood (1997) in response to the failure of the interactive model to portray the dynamism of human communication.
Transactional Model
A model in which
people interact with and
through symbols overtime to
share and create meaning.
Transactional Model
Has a time element, depicts communication as varying and dynamic, may include culture, context and family background, and lastly, the model labels the sender and receiver as communicators.
Transactional Model
It is a two-way process which involves an
exchange. When the message is sent, a reply is expected.
Communication is transactional
It is impossible not to communicate. The moment you wake up, you already start
communicating by merely thinking of how your day will look like.
Communication is inevitable
When you communicate, you have
goals in mind. You do not just say
something or write a message on a
piece of paper for no reason at all.
Communication is goal oriented
There are various levels of
communication: intrapersonal,
interpersonal, small group and
public or mass.
Communication’s various levels
Refers to the communication
that occurs when we do “self-talk” or engage in self reflection.
Intrapersonal
Communication is so complex
that it entails a lot of processes which can occur simultaneously or successively. Likewise, there are implications and considerations which are perceived
consciously or unconsciously
Communication is complex
Despite the complexity of
communication, it is still a skill which can be learned.
Communication can be learned
In any communication setting, aside from sharing meaning, the process how meaning is created also echoes two vital aspects of the relationships of the communicators.
Communication is relational
Culture may be defined
as a system of knowledge shared
by a relatively large group of
people.
Communication is guided by
culture
The system includes shared beliefs, values, symbols, and behavior.
Culture
It is a set of moral
principles guiding the
society to maintain
social order.
Ethics
In communicating your thoughts, ideas and feelings, you must be truthful. Good communicators never lie and deceive other people.
Ethical communicators are honest
You need to think before you communicate whether it is in the spoken or written form.
Delete, communicate can build a ruin your reputation. Thus, you need to take accountability for what you are doing and what you are saying.
Ethical communicators are aware of the consequences of their thoughts and actions.
Respect means
showing regard or consideration for others and their ideas. Even if you do not agree with them.
Ethical communicators value diversity and respect other’s opinion
To be just and fair is to be impartial and objective.
Ethical communicators are just and fair
