lesson 16 Flashcards
way of life manifested in tangible objects and intangible ideas we hold dear
Culture -
culture that emerges due to the proliferation of mass media; the intersection between media and culture
Media cultures -
refers to humans’ way of life-how we present ourselves, what are the choices we make and how, how we relate with one another, how we pursue our aspirations
culture
This way of life manifests in tangible objects-e.g., the clothes we use, the infrastructures we build, the things we create-collectively referred to as
material culture.
This also shows in intangible ideas that we hold dear-e.g., our beliefs, our traditions, our practices-collectively referred to as
non-material culture.
Culture are articulated in ——– that convey meanings
symbols or illustrations
a system of symbols that enable members of a society to communicate with one another.
language
what we deem good, desirable, and important
values (
what we deem true
beliefs (
how we do things
practices (
rules, roles, and expectations that we have and others have relative to our membership in a society
norms (
We learn culture from our homes and our communities through direct instruction from our parents or through observation and participation in community affairs
(cultural socialization)
when we go out and interact with people from other groups, we experience a different culture
(cultural exchange)
they adopt to certain values and practices of the new culture
(acculturation)
to a lesser degree such that we may tend to adopt the new culture only when we are in public
(accommodation)
in a larger degree such that we begin to resemble the people in the other group
(assimilation).
is a term often used to refer to this dynamics of culture in the age of globalization
Cultural flows
One way to look at it is to recognize that cultures are inherently and strongly unique from one another and are not significantly affected by input from other cultures in the process of globalization
(cultural differentialism).
Another view is to look at global flows as a creative process which yields combinations of global and local cultures when external inputs interact with internal inputs
(cultural hybridization).
Instead of clashing and conflicting, cultures, amidst these global flows, integrate or
interpenetrate
give birth to a hybridized form that is unique from both its global and local origins-a process referred to as
glocalization.
another view is to recognize that globalization is, in some ways, making cultures across nation states a little more similar and homogenous
(cultural convergence),
uniform culture
isomorphic or
wherein dominant societies tend to influence others to be more like them.
cultural assimilation
when cultures consciously impose themselves on other cultures, and deterritorialization
cultural imperialism
when a culture is not anymore tied to the restrictions of the geographical space where it originates.
deterritorialization-
we may ask: what media contents are made available for consumption? Who decides what to produce and not to produce? What are the intentions for producing such contents? What cultures are being conveyed in the media content? Who controls what to convey and how?
production and consumption,
we may ask: how are people represented in media? Are these portrayals empowering or diminutive? Does the media culture promote a culture of dignity?
inclusion and participation,
, we may ask: how does the media culture shape the inherent culture in the local sphere? How is culture framed in media?
cultural integrity
without any substance associated with any culture
a-culturised
made to be appealing to global audiences by removing culture-specific elements
deculturalised
given another cultural touch
reculturalised (
