Lesson 15 Flashcards
What is the strategic aim of using big data in organizations?
To make better informed, data-driven decisions.
(McAbee et al., 2017)
How’s data analyzed?
Descriptive: Provide information
Predictive: provide insights
Prescriptive: Provide evaluation
How can data be applied?
Connecting previous unrelated data points (patterns)
Selection
Training and development
What are the four challenges of utilizing big data?
- Volume 2. Velocity 3. Variety 4. Veracity
How can big data improve selection processes?
By analyzing social networks, communication patterns, and using gamification.
What ethical concerns are associated with big data in organizations?
Privacy issues, security risks, and viewing people as ‘data points’.
How does data protection legislation influence big data usage?
It sets legal frameworks to ensure privacy and ethical handling of data.
What are the three quality criteria for quantitative research?
- Reliability
- Validity
- Generalizability
Which are the markers of quality in qualitative research?
- Rich rigor
- Sincerity
- Credibility
Define reliability in the context of quantitative research.
The extent to which research results can be replicated using the same methods.
What is rich rigor in qualitative research?
Ensuring data and concepts are complex enough to capture the phenomena studied while being robust.
Why is self-reflexivity important in qualitative research?
It helps researchers acknowledge how their values or approach may influence findings.
What is evidence-based practice?
Using the best available evidence to guide organizational decisions and policies.
What is the shareholder view of business sustainability?
The only social responsibility of a business is to maximize profits.
Contrast the stakeholder view with the shareholder view.
The stakeholder view emphasizes creating value for all groups affected by the organization, not just shareholders.
