Lecture 8 Flashcards
grounded cognition theory of desire & motivated behavior
- we learn about the world trough experiences that create cognitive representations
- we understand the world by simulating these experiences, which motivate behavior
“The grounded cognition theory of desire argues that people represent foods and drinks through potentially rewarding simulations, or re-experiences, of consuming them. These simulations, in turn, can increase desire and motivated behaviour.”
so, if I rate an apple low overtime, my confidence is lower, but if a burger is high, than my confidence is higher as well.
- more variation in evidence, less confidence
go/no-go training
go: apple click
no go: mars, no click
results:
- product with click is chosen more often than the no go product (even lower than no training)
- explanation: no button, less positive, less confidence
2 types of resistance
- reactance
= negative emotional reactance when you feel someone taking away your opinion
Stronger when
- request is blatant
- stronger feeling someone is influencing
- request involves more resources
prevent this:
- restore freedom
- circumventing (smaller steps, or put it in a game) - skepticism
= not believing that the posed solution is a good one
- solution: scientific consensus
findings article “resistant to contact tracing applications”
implementation of contact tracing applications may encounter resistance
results:
- anxiety and resistance were there, decreased a bit over time
- app use –> less resistance & anxiety
- norms led to less reactance and anxiety
findings article “scrutinizing environmental governance in a digital age”
characteristics of governance
1. seeing & knowing
- relies on datafication & data collection
- but, more data isn’t the same as more accurate representation
2. participation & engagement
- private actors play important role
- can foster awareness, but not participation
- transparency needed
3. interventions & actions
- collect and process data to automate and optimize decision-making processes
