Lecture 3

Question 1

3 types of communication models

Answer 1

1. linear model
   - sender encoding, channel, receiver decoding
2. interactional model
   - both sender and receiver
   - field of experience
   - getting feedback
3. transactional model
   - noise
   - communicator
   - both encoding/decoding

Question 2

modelling mass communication

Answer 2

1. transmission model
   - same as linear
2. expressive or ritual model
   - express yourself
3. publicity model
   - aimed at drawing/keeping attention
4. reception model
   - focus on how audiences derive & create meaning
   - emphasis on the role of the user
   - friend likes watching football, I don’t

Question 3

findings article “leveraging AI for democratic discourse”

Answer 3

• the longer people talk, the higher the quality
• quaity better when other person uses AI
• same results count for democratic reciprocity

Question 4

findings article “from cool observer to emotional participant

Answer 4

more immersiveness with:
1. technology
- inclusion (VR glasses)
- extensiveness (number of sensory modalities)
- surrounding (able to look around)
2. narrative
3. interaction (360, make choices)
- agency & autonomy