Lecture 1

Question 1

definition technology

Answer 1

application of knowledge, techniques, and tools and control physical environments and material resources to satisfy wants & needs (cutlery, sticks)

Question 2

2 perspectives of technology

Answer 2

1. technological determinism (tech –> society)
2. social constructivism of technology (society –> tech)

Question 3

overt vs covert behavior

Answer 3

overt = easily and directly observable
2. covert = can’t be directly observed, focuses on psychological processes

Question 4

types of heuristics discussed in the article

Answer 4

1. affect heuristic (affective meaning that people associate with an object; disgust, fear (if people have mor e knowledge they have this less))
2. trust heuristic (people rely on trust to evaluate food, seen it before (biologisch, Nutri score)
3. natural-is-better heuristic (positive & important

Question 5

Findings article “consumer acceptance of novel food technology”

Answer 5

Consumers are hesitant to accept novel food technologies, because:
- food neophobia
- disgust sensitivity
- cultural values
- heuristics making poor choices
- limited knowledge

Question 6

findings article “No protein transition without societal acceptance: Two reasons why the protein transition has notaccelerated yet”

Answer 6

2 types of extending societal acceptance
1. practice-based
- common food practices
- they don’t perform in isolation, need dependencies between agents
2. ideology-based
- public resitance
- fear of potential backlash

solutions: make protein meat the most attractive option & let people think that have a free choice