Lecture 5

Question 1

technology acceptance

Answer 1

actual use of a system
theory of planned behavior
- attitude, subjective norm, perceived behavioral control –> intention –> behavior

Question 2

User motivation (model)

Answer 2

• perceived usefulness + perceived ease of use
  –> attitude towards using
  –> achttal system use

Question 3

Technology Acceptance Model

Answer 3

subjective norm + image
job relevance
output quality
result demonstrability

experience
volutariness

–> perceived usefulness + perceived ease of use
–> intention to use
–> usage behavior

Question 4

Unified Theory of Acceptance and Use of Technology

Answer 4

performance expectancy
effort expectancy
social influence
facilitating condition

–> behavioral intention
–> use of behavior

• gender, age, experience, voluntariness

Question 5

Domestication theory/ article “a phased framework for long-term user acceptance of interactive technology in domestic environments”

Answer 5

1. Expectation (learn, determine value)
2. Encounter (first time seeing it)
3. Adoption (buy & first use trials)
4. Adaptation (getting to know it more, still initial experiences, but broad idea how it works)
5. Integration (creating routines, daily life)
6. Identification (exceeds functional purpose, emotionally attached, connecting us)

Question 6

Usability assessment

Answer 6

environment

product*1

product functioning (performance & side effects)*2

effort, use actions, cognition, perception, present state*3 –> 1

characteristics: physical, mental, cognitive

user

Question 7

User data-driven innovation system/ article “user involvement trough innovation

Answer 7

QN vs. QL
small vs. large
pre vs. postdevelopment
uninformed vs. conscious

examples:
dialogues, ethnographic study
simulation, lead user dialogue
observation, lab website crowdsourcing
A/B test, ads in existing products online