Lecture 6 Flashcards
1
Q
communication (is):
A
- everywhere
- a core source of info (most focus on)
- consequential
- shapes societies
2
Q
dual process model
A
- system 1: peripheral, less conscious, based on habit, gut-feelin
- example: 2x2 - system 2: central, conscious, rational, less prominent “answer”
- example: 17 x 28
3
Q
ELM
A
high elaboration & careful: central route
Low elaboration & less careful: peripheral route
Decision based on:
- Motivation
- Ability
- Opportunity
focused on persuasion & attitude
4
Q
findings article “persuasive strategies in online health misinformation
A
12 thematic strategy groups
- fabricating narrative with detail
- using anecdotes and personal experiences
- distrusting government or pharmaceutical companies
- politicizing health issues
- highligh uncertainty and risk
- exploiting limitations of science
- inappropriate use of scientific evidence
- rhetorical tricks
- biased reasoning
- emotional appeals
- linguistic features
- establishing legitimacy
5
Q
article “whatsapp”
A
whatsapp is a certain type of media
- one-to-few & one-to-many
- safe space & no algorithm
strengthen democracies & give voice to minorities
- frequency of sharing political info
- participating in groups
- high ratio of groups
- group with distinctive ties
on misinformation behavior
