Lecture 7

Question 1

Communication strategies

Answer 1

Programmatic = adopted by directed approach
Participatory = adopted by facilitated approach
Differentiated approaches (haal plaatje voor je)

Question 2

voor en nadelen programmatic communication strategy

Answer 2

Efficient and everyone told the same info

Leaders tend to assume perfect relationship between message sent
and received
Overabundance of unnecessary comms - ^ uncertainty and confusion

Question 3

voor en nadelen participatory communication strategy

Answer 3

minimal resistance, likelihood of successful implementation

Can be inefficient, Original change intent can get lost.

Question 4

Spray & Pray

Answer 4

laag in effectiveness, hoog in overgedragen (transmitted)

Question 5

tell & sell

Answer 5

tell key issue and sell change solution

Question 6

underscore & explore

Answer 6

hoog op overgedragen (transmitted) medium op effectiveness
explain key message and explore solution with employees

Question 7

Identify & reply

Answer 7

Leaders listen to identify what’s worrying staff and respond to concerns

Question 8

Withhold & Uphold

Answer 8

Laag op transmitted en laag op effectiveness

withhold: read this AND Uphold:agree with this
cookies op een website

Question 9

Media richness hoog

Answer 9

face to face

Question 10

Media richness laag

Answer 10

Lean media
impersonal static media

Question 11

Limits of formal communication

Answer 11

informal communication -> gossip
management action -> don’t believe message if actions are different
Trust and company culture -> subcultures, silo’s, trust influenced by earlier experience