Lecture 7

Question 1

What are the two ways of classifying cognition at a higher level?

Answer 1

-Experiential & reflective cognition (Norman, 1993)
-Fast vs slow thinking (Kahneman, 2011)

Question 2

What are the two cognitive modes?

Answer 2

-Experiential mode
-Reflective mode

Question 3

What is the experiential mode?

Answer 3

Associated to perception of environment around us, and our engagement with it via our actions and reactions.

Question 4

What is the reflective mode?

Answer 4

Associated to thinking, comparing and judging.

Question 5

What are the two modes of thought?

Answer 5

-System 1: fast, instinctive and emotional
-System 2: is slower, more deliberative and logical

WE USE 1 A LOT MORE THAN 2

Question 6

What is cognitive fluency?

Answer 6

It’s a metacognitive assessment of the difficulty of a cognitive process.

Question 7

What are the causes of cognitive fluency?

Answer 7

-Repetitive experience/ familiarity
-Clear characters
-Good mood
-Priming effect

Question 8

What is the priming effect?

Answer 8

When one stimulus/ information influences the response to another stimulus.