Lecture 6: Media & Health Flashcards
47, 49, 50, 51, 52, 53
obituary/obituaries
descriptions of the lives of people who have just died
editorial/leader
an article giving the newspaper editor’s opinion
to cover the important news
to deal with
noun: coverage
classified ads/classifieds
pages of advertisements in different categories
supplements
separate magazines included with the newspaper
feature
an article or set of article devoted to a particular topic
agony column(s)
sections in a paper or magazine that deal with readers’ private emotional problems
agony aunt
person, typically a woman, who answers letters in an agony column
circulation
number of copies sold by a newspaper or magazine
journal
a magazine containing articles about a particular academic subject
or
a book where you write about what happened to you each day
newsletter
a regular report with information for people belonging to a particular group
pamphlet
small book with a soft cover, dealing with a specific topic, often political
press release
official written statement with information for the public
leaflet
single sheet or folded sheets of paper giving information about something
brochure
small, thin book like a magazine, which gives information, often about travel, or a company, etc.
prospectus
small, thin book like a magazine, which gives information about a school, college or university, or a company
flyer
single sheet giving information about some event, special offer, etc. , often given out in the street
booklet
small thin book with a soft cover, often giving information about something
manual
book of detailed instructions about how to use something
innovative features
original and interesting
unsurpassed
the best there is
to leave xyz standing
ar emuch better than others
to put/leave others in the shade
to make other courses seem insignificant
rock-bottom prices
extremely low
prices slashed
dramatically reduced
bargains galore
a huge number of products on sale at ridiculously low prices
discount
reduction in price
pamper yourself
treat yourself to something luxurious
indulge yourself
let yourself do/have something that you enjoy but that may be bad for you
sumptuous meal
usually food or furnishings, rich and special
opulent
also rich and special, but usually words relating to lifestyle
in the lap of luxury
in a very luxurious way
ergonomically designed
designed by studying people and their working or living conditions, especially in order to improve effectiveness
proven
shown by research
state-of-the-art
use the very latest technology
to stand out in a crowd
to be noticed
to be guaranteed to turn heads
to be noticed
tantalisingly beautiful
temptingly
glossy hair, radiant skin
attractive, healthy-looking
billboards
very large boards
flyers
sheets of printed information
trailers
brief excerpts from a film, TV or radio programme
sky-writing
words written in the sky using smoke from a plane
sandwich boards
advertising posters hung at the back and front of a person, who then walks around a busy area
pop-ups
advertisements which appear on your screen suddenly
to plug sth
advertise
print journalism
newspapers and magazines
broadcast journalism
radio and TV
online journalism
news websites
pressure groups
people trying to influence what other people think about a particular issue
to air their views
express their opinions
press conferences
meetings to give information to and answer questions from the press
to issue a statement or press release
give a formal announcement to the press
to seek publicity
wanting to reach a wider audience
soundbite
short memorable sentence or phrase what will be repeated in news bulletins and articles
to hunt for
to look for
tapping useful sources
making use of people
monitoring
regularly checking
airtime
minutes given to it on radio or TV
column inches
space
coverage
media attention