Lecture 6: Attitudes Flashcards
1
Q
What’re the three components of attitude?
A
- Affect : feeling
- Behaviour : action
- Cognition : thought
2
Q
How’re attitudes formed?
A
- Mere exposure (Zajonc)
- If people don’t realise they’re being exposed, the effect is stronger
3
Q
What is instrumental conditioning?
A
- Learning in which behaviours become more or less probable depending on their consequences
4
Q
Reinforcing positive behaviour….
A
- The behaviour of acting positively towards something actually feeds back into how you emotionally feel about it
5
Q
What is classical conditioning?
A
- Salivating dog
- Learning through association
- Learned response
6
Q
What is an indirect method attitude?
A
- Priming
7
Q
What is The Theory of Reasoned Action?
A
- Beliefs about outcomes + evaluation of outcomes = attituted
8
Q
What’re attitude functions?
A
- Knowledge function: prediction and control (just recall that you like Star Wars)
- Utilitarian/Instrumental : achieving rewards
- Ego-defense : distancing yourself from person to protect self esteem
- Value-expressive : self-verification
9
Q
Do attitudes predict behaviour?
A
- LaPierre’s (1934) study, Asian couple refused from restaurant
10
Q
Attitude accessibility (Fazio)
A
- Attitudes are an association in memory
11
Q
Strength of association increases with:
A
- Attitude rehearsal
- Direct sensory experience
12
Q
The strongest attitudes are:
A
- Automatically accessible
- Highly accessible attitudes predict behaviour
- Highly accessible attitudes facilitate decision making
13
Q
Theory of Reasoned Action, revisited:
A
- Attitude toward behaviour + social norms = behavioural intention
