Lecture 6

Question 1

Mass media

Answer 1

Form of communication intended to reach a large audience across multiple media (e.g. broadcast, print, internet, film etc.) for varied purposes (e.g. advocacy, advertisement, education, entertainment, etc.)

Question 2

Frame

Answer 2

Shapes public opinion on issues through portraying a story in a particular way: silence some voices, give weight to other sources, etc.

Question 3

Cyberutopianism

Answer 3

Belief that the Internet can be a force for good, giving voices to less privileged groups and plurality of opinions especially in a participatory democracy - more democratic, decentralized
But this ignores issues that government can quell such efforts through internet censorship, cyber sovereignty and even inject state driven narratives

Question 4

Echo Chambers

Answer 4

an environment or ecosystem in which participants encounter beliefs that amplify or reinforce their preexisting beliefs by communication and repetition inside a closed system and insulated from rebuttal
due to algorithm’s focus on user engagement