Lecture 5 Flashcards
Population
the entire set of elements (individuals or other entities!) from which the sample is to be selected (and to which the study findings are to be generalized
Sample
the segment of population that is selected for investigation
Generalizability
- Can the findings from a sampling of the population be generalized to the population from which the sample was selected
- Can the findings from a study of one population be generalized to another, somewhat different population?
Random sample
each element has an equal probability of selection
Sampling frame
A list of all the elements in a population
Census
A study of all members of a population
Representative sample
a sample that reflects the population accurately
Probability sample
sample selected using random selection
Non-probability sample
sample selected without using a random selection method
Sampling error
Any difference between the characteristics of the sample and the characteristics of the population. Note that sampling error occurs even with a probability sampling method
Absolute size matters
As sample size increases, sampling error decreases
heterogeneity
The greater the heterogeneity of the population the larger a sample will need to be.
Sampling bias (or systematic bias)
A distortion in the representativeness of the sample that arises when some members of the population stand less chance of being included in the sample
Non-response
Non-sampling error that occurs when people refuse to cooperate, cannot be contacted, or have other reasons why they cannot supply data
Attrition
Sample gets smaller in number because participants drop-out of the study for various reasons