Lecture 5 Flashcards
What is the autokinetic effect experiment?
once individual ideas merge into group ideas with long lasting effects.
What is the ostensible perceptual discrimination experiment?
Asch, –> which line is longer? answer in groups and answer wrong even when they know its wrong (conform)
What is conformity?
convergence of an individuals thoughts and behaviour towards a group norm
Difference between obediance and compliance?
obediance is when the other person is in a position of power, compliance is not
Elaborated model
Source–> channel –> target attribute
real verbal
imagined nonverbal
Beep estimation task
estimate the number of beeps, when primed with a story of a comformist type or non conformist type this changes peoples guesses
What are the normative influences
group cohesion
group size
social support for deviant position
What are the informational influences
self-confidence
task difficulty
stereotypes
Perceived group norms
in the absence of a currently observable group
Norm: a group tendency in behaviour (Descriptive: what is typically done, Injunctive: what is typically approved/disapproved of
eg. hotel guests and towel reuse
What is cross-norm inhibition?
norm adherence inhibited or undermined by violations of other norms (eg. litter in clean or littered environments, littering in graffiti or non graffiti areas)
Non conscious mimicry
Builds rapport, increases liking
Mechanism: Perception-behaviour link (overlap)
Mirror neuron system
Moderators:
goals, ostracised people, group membership, power, mood
What increases compliance?
Liking (similarity, attractiveness)
Authority
Reciprocity
Commitment (required to honour their agreements and obligations)
What are the two routes to attitude change?
Central (systematic) - taken when people are motivated and capable of thinking carefully about message content. message content matters.
Peripheral (heuristic) - taken when people are unwilling or unable to think carefully about message content. source expertise, source attractiveness
