Lecture 4 Flashcards

1
Q

Cost leadership characteristics

A

-Process improvements
-Small staff, few layers
-Quantitative goals, incentives for cost reduction

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2
Q

Product differentiation characteristics

A

-Cross-functional product development teams
-Autonomy with guidelines
-Multidimensional goals, rewards for risk-taking

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3
Q

Eclectic paradigm

A

Advantages in:
-Ownership
-Location
-Internalization

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4
Q

Uppsala Model

A

Firms internationalization decisions evolve gradually from culturally similar to dissimilar countries

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