Lecture 4 Flashcards
1
Q
Cost leadership characteristics
A
-Process improvements
-Small staff, few layers
-Quantitative goals, incentives for cost reduction
2
Q
Product differentiation characteristics
A
-Cross-functional product development teams
-Autonomy with guidelines
-Multidimensional goals, rewards for risk-taking
3
Q
Eclectic paradigm
A
Advantages in:
-Ownership
-Location
-Internalization
4
Q
Uppsala Model
A
Firms internationalization decisions evolve gradually from culturally similar to dissimilar countries