Lecture 2

Question 1

Approaches to studying culture

Answer 1

Emic & Etic

Question 2

(Reverse) Ecological fallacy meaning

Answer 2

inferences about the nature of individuals are deduced from inferences about the group to which those individuals belong

reverse - since a member comes from x country, that means they are yz

Question 3

Elements of culture

Answer 3

• Language
• Religion
• Values and attitudes
• Customs
• Material culture
• Aesthetics
• Education

Question 4

Emic approach to culture

Answer 4

focus on the uniqueness of cultures

Question 5

Etic approach to culture

Answer 5

focus on similarities between cultures (big sample,

Question 6

Four dimensions of Hofstede

Answer 6

-Power distance
-Masculinity
-Individualism
-Uncertainty avoidance

Question 7

Power distance (4 dimensions)

Answer 7

Are indiviuals okay with others taking power over the individual

Question 8

Individualism (4 dimensions)

Answer 8

To what extend do you look after your own interest or the interest of the group/firm

Question 9

Uncertainty avidoince (4 dimensions)

Answer 9

Are you okay with the country being ambiguous

Question 10

Masculinity (4 dimensions)

Answer 10

Masculine values: assertiveness, competition, and achievement

Feminine values: cooperation, modesty, and quality of life