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828 Dosage > Lecture 2: innovation again > Flashcards

Lecture 2: innovation again Flashcards

1
Q

Techniques for innovation

A

-brainstorming
-storyboarding
-excursion
-product improvement
-osborn
-triz
-stage gate

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2
Q

Types of innovation

A

A: tweak existing product
B: based on analogy
C; wild ideas

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3
Q

Innovation pipeline

A

-idea
-concept
-experiment
-pilot
-launch

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4
Q

Brainstorming

A

-together
-no judge
-quantity breeds quality
-build
-encourage
-stay on topic
-creative

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5
Q

Theories of innovation

A

-Triz
-Disruptive
-Blue Ocean Strategy
-Lean Start Up
-Third Way

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6
Q

TRIZ (1946)

A

-theory of inventive problem solving
-based on ABSTRACTION of problems into generic FUNCTIONS and PROPERTIES
-TECH driven
-follows SYSTEMATIC predicatble path
-can be ACCELERATED by TRANSFERRING learnings for other areas

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7
Q

Primary principles of TRIZ

A

-patterns of technical evolution are repeated = predictable
-problems and solutions can be repeated and transferred
-universal properties, functions, fields
-innovation is solving CONTRADICTIONS
-use RESOURCES for problem solving

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8
Q

Triz universal properties, functions, and fields

A

-determine generic functions and properties from a specific problem
-determine “DNA” of the problem

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9
Q

Triz example - weight management

A

-digestion
-gastric distension
-energy expenditure
-hormonal balance

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10
Q

Triz solving contradictions example

A

-efficacy vs side effects
-find rx that works but not toxic
-possible solution: localized action

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11
Q

Blue Ocean Strategy

A

-identify UNMET NEEDS of market and create solutions for them
-based on creation of NEW NEEDS and expansion of market away from competition
-CONSUMER NEED DRIVEN
-EXISTING TECH used to create new market/needs

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12
Q

Blue Ocean principles

A

-find UNSERVED market without competition
-MAP exisiting offerings vs needs of consumer
-RAISE value while REMOVING add ons with no calue
-Address unmet needs to make competition IRRELEVANT

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13
Q

Blue ocean strategy: Meet unmet needs example

A

-covid vax
-did not exist before pfifer/moderna vax
-rush to get vaccine opened up
-also protein bars

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14
Q

The Lean Start Up

A

-Japanese manufacturing principles
-ITERATIVELY build products to meet needs, reduce risk, avoid need for funding
-TECH and NEEDS DRIVEN
-high tech and internet

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15
Q

Lean Start Up principles

A

-PRACTICE
-quick PROTOTYPE testing
-MINIMUM VIABLE PRODUCT
-CUSTOMER FEEDBACK

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16
Q

The Third Way

A

-control development of complementary innovations around a CENTRAL product
-NEEDS driven
-combine EXISTING elements
-growth without risk and high cost

17
Q

Third Way Principles

A

-little things make big difference
-what need must be satisfied
-diverse in pricing, sourcing, products, etc
-innovations are a SYSTEM/FAMILY to satisfy need
-Core product remains INTACT
-complementary innovations done AROUND core product

18
Q

Third way example

A

-Human growth hormone introduced by NOVO (insulin)
-make insulin pens more convenient to use

19
Q

Stage Gate for guiding developments

A

-guide from idea to market entry
-allows prioritization
-controls right resources are assigned
-make sure project financially viable at each step

20
Q

Stage gate

A

-forum thru which all initiatives under the scope of stage gate are assessed
-where the governing body for project execution is determines

21
Q

Why stage gate?

A

-visibility
-portfolio management
-project management
-updated project status info

22
Q

Product development process require:

A

-cross functional collaboration
-portfolio management central - local organizations

23
Q

Visibility stage gate

A

-provide visibility to leadership team on all initiative in the organization

24
Q

Portfolio management stage gate

A

-platform for evaluation of new initiative with CROSS-FUNCTIONAL allignment thru diffferent stages of project execution

25
Q

Project management stage gate

A

-tage gate project managers bring central and local projects to gate for decision
-work with category teams on execution and communication of centrally developed projects

26
Q

Update project status info stage gate

A

-availability of updated project status info to all stakeholders, teams, affiliates, etc

27
Q

Stage Gate Stages

A
  1. concept
    (development)
  2. scoping
  3. business case
  4. development
    (commercialization)
  5. submission
  6. commercial planning
  7. launch
28
Q

Gatekeepers

A

-leaderhip team assessing projects at gate meetings
-approve strategy and execution
-accountable for resource allocation
-determine priority
-responsible for go/kill decisions

29
Q

Disruptive Innovation

A

-radical changes in tech
-NEW TECH meets unserved need
-TECH and NEEDS driven
-produced by outsiders and entrepreneurs

30
Q

Disruptive innovation principles

A

-Different NEW attributes
-NICHE consumer
-IMPROVE fast and INVADE established markets
-niche product until disadvantages removed and then current tech becomes extinct

31
Q

Disruptive products

A

-fit bit
-topple industry leaders
0simpler
-best way: spin off a new company (J&J)

32
Q

J&J

A

-$20 bil in sales/year
-160 operating companies
-launch disruptive tech from very small companies
-unpredicatble quantity

33
Q

Product Life cycle of insulin

A

-first from cows or pigs
-lots of impurities
-Lilly manufactured Humulin
-hiked up price but ppl would rather pay for pig insulin

34
Q

Product lifecycle of insulin 2

A

-Danish insulin maker focused on insulin pens
-made pens have 10 sec injection instead of 1-2 min
-maintained price premium for years

35
Q

Innovation in drug eluting stents

A

-80 companies only 2 approved
-Boston scientific: chose well known drug, chose right polymer, lot of animal work, had capacity

36
Q

How should Ideation occur?

A

-in a SYSTEMATIC way
-like TRIZ

37
Q

Ideas need to be governed by:

A

-systematic PROCESS
-ex: Stage Gate

38
Q

Innovation has declined deaths from heart disease by how much?

A

40%

39
Q

Innovation in health care and GDP

A

-half the increase in GDP was attributable to inreases of life expectancy
-50% was the result of reduced deaths from heart disease

828 Dosage (27 decks)

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