Learning Methods Flashcards
describe random sampling
Truly random sampling only occurs when every member of the target population has an equal chance of being selected. Each individual is chosen entirely by chance and each member of the population has a known, but possibly non-equal, chance of being included in the sample. For example, putting names of every member of the target population into a hat and pulling a sample out (without looking).
ADVANTAGES
- random sampling (in large numbers) provides the best chance of an unbiased representative sample of a target population as everyone in the target population has a chance of being selected.
- it will be clear from the beginning who the sample is and how it was chosen and each step of the process can be explained understood, this means that any possible bias can be worked out and mathematically taken into account.
DISADVANTAGES
- the larger the target population, the more difficult it is to sample randomly, since compiling An original selection list of everyone becomes more impractical. True random sampling is, therefore, very rare.
- more time consuming and complex than non-representative methods because of the time involved in gathering the target population to sample from.
describe stratified sampling
Involves dividing the target population into important subcategories (or strata) and then selecting members of these subcategorise in the proportion that they occur in the target population. For example, if a target population consisted of 75% women and 25% men, a sample of 20 should include 15 women and 5 men. For example, suppose a farmer wishes to work out the average milk yield of each cow type in his herd which consists of Ayrshire, Friesian, Galloway and Jersey cows. He could divide up his herd into the four sub-groups and take samples from these.
ADVANTAGES
- a deliberate effort is made to identify the characteristics of a sample most important for it to be representative of the target population.
- very representative sampling method as every one in the population has an equal chance of being involved and taking part.
DISADVANTAGES
- stratified sampling can be very time consuming, since subcategories have to be identified and their proportions in the target population calculated.
- stratified sampling relies on researchers knowing all the required groups/strata and forces choices of participants which may bias by excluding some.
describe self-selecting/volunteer sampling
Consist of those individuals who have consciously or unconsciously determined their own involvement in society, in other words they volunteer. For example, studies or passers by who become involved in field studies ie, in bystander intervention studies. This is often done by advertising in newspapers or on a noticeboard.
ADVANTAGES
- self-selecting/volunteer sampling is quick, convenient and often the most economical method of sampling and is therefore the most common type of sampling.
- useful when the target population is hard to detect ie, those who believe they have been abducted by aliens.
DISADVANTAGES
- often unrepresentative being based on the subject and whether they are free for example and not on the entire population and what is needed.
- self-selecting/volunteer sampling can take a long time if the researcher has to wait for participants to volunteer for example, one advertisement may not be enough to get the sample.
describe opportunity sampling
Simply involves selecting those subjects that are around and available at the time, an effort may be made to not be biased in selecting particular types of subject. This may simply consist of choosing the first 20 students in your college canteen to fill in your questionnaire. For example, university psychologists may sample from their own students.
ADVANTAGES
- opportunity sampling is quick, convenient and often the most economical method of sampling, therefore it is quite common, for example, the researcher may use friends, family or colleagues.
- can also be seen as a good way of investigating processes which are thought to work in similar ways for most individuals such as memory processes.
DISADVANTAGES
- gives very unrepresentative samples and is often based on the researcher who may choose subjects who will be “helpful”.
- within opportunity sampling participants may decline to take part and your sampling technique may turn into a self selected sample.
describe BPS ethical guidelines
The aim of psychology is to provide a greater understanding of ourselves and, if required, to enable us to use that understanding to predict and control our behaviour for HUMAN BETTERMENT. This will ultimately involve completing research on human participants in order to obtain valid and realistic results.
Humans not only experience pain and anxiety but can also be affected mentally in terms of embarrassment and loss of self-esteem. Humans have rights of protection and privacy and ethical guidelines as much as possible ensure that these are adhered to.
In Britain, the British Psychological Society has published a set of guidelines which guides psychologists when planning and carrying out their research.
INTRODUCTION
It is important that the public can have confidence in the profession of psychology, and researchers must remember that how they treat participants will affect public perceptions of all psychologists.
GENERAL
Psychologists must always consider the ethical implications of their research. Foreseeable threats to the well-being, dignity, health and values of participants should always be eliminated. They should only conduct research in areas where they are competent.
CONSENT
Psychologists carrying out investigations or inventions should always obtain the valid consent of the participants, ensuring that the can make an informed decision about the nature of their contributions and its potential consequences. At times consent is gained this is were participants agree to take part in the research in hand but without knowing what it is truly about, this means that more realistic and valid results can be obtained. Research should give informed consent which tells those involved about the true aim of the research but this means that the results may not always be completely valid, it quite often depends on the topic of research what type of consent is required.
EXAMPLES – within Bandura Bobo doll experiment consent was gained from the children’s parents in order to avoid any issues with them not understanding.
DECEPTION
Guidelines state that participants should not be deliberately misled without extremely strong scientific or medical justification. When it is allowed there should be strict controls over the entire procedure and write-up. Many psychological studies would not receive the results they do if they did not employ deception and so a cost-benefit analysis of the gains versus the discomfort of the participant must be considered.
RIGHT TO WITHDRAW
Any participant in a psychological study should be informed that they have the right to withdraw from the testing when every they wish and that afterwards they have the right to withdraw their results if they wish to.
DEBRIEFING OF PARTICIPANTS
At the end of the study participants must be fully debriefed which can include informing them of the true aim and full extent of what went on. During this the researcher must insure that all participants leave in the same mind as they arrived and that they have not come to any psychological harm during the research.
COMPETENCE AND CONDUCT
The personal conduct of psychologist should not be damaged and the recipients of their services or participants in their research. Nor should their conduct undermine public confidence in their own ability or in that of other psychologists or members of related professions, they should refrain from participating in work that would harm individuals, should not accept payment, not exploit trust, maintain professional standards, value others opinions, not claim credit for others work, ensure safety and act responsibly.
CONFIDENTAILITY
It is essential that details about those involved are kept confidential in order to protect them, their identity should not be revealed except with their expressed permission.
PROTECTION
Participants should be protected from harm, including stress. This means that they should be exposed to one more risk than they would normally encounter in their usual lifestyle.
OBSERVATION
Observational studies risk breaching privacy. In observations when participants are unaware they are bring observed they should only be observed in places and situations where they would expect people to observe them.
ADVICE
If a researcher sees signs of a physical or psychological problem the participant is unaware of, but which might threaten their future well-being, they should inform them. Where participants seek professional advice the researchers should be cautious.
COLLEAGUES
Where colleagues are conducting research that falls foul of one or more of the above principles, it is important to inform them and to try and persuade them to alter their conduct.
describe reliability
RELIABILITY
An experimental procedure is reliable if it can easily be repeated and the same results are consistently obtained – REPLICABLE. Take the experiment of Bandura BoBo Doll which had clear and specific instructions given to observers in each of the conditions. This standardised procedure is highly reliable because it can be repeated easily with other groups of participants. Replications of the procedure have reliably produced similar findings.
Field studies like that of Memon and Wright with the Oklahoma bombing (1999) do not have the same reliability because they cannot be replicated – they require unique sets of circumstances that cannot be set up artificially.
INTER-OBSERVER RELIABILITY
Observations are naturally occurring events, it can be argued that they are one-off events and so cannot be replicated. However, if there is more than one observer it is possible to compare the results. Their results can be tested to see if there is a CORRELATION (a relationship) between them; if there is then the observation has INTER-OBSERVER RELIABILITY.
describe validity
VALIDITY
Experimental validity can be divided into internal and external validity. The internal validity of an experiment is the extent to which we can be sure that changes to our dependent variable or variables are purely a product of our independent variables. This is why we control all variables other than the independent variable we are interested in (this means the environment, timings etc. will be the same in different conditions). Experimenter bias and demand characteristics also threaten internal validity but can be controlled by standard instructions and blind conditions.
In an independent measures design internal reliability is threatened by differences between participants in the different groups. This can be controlled by randomly allocating participating to conditions or using matched pairs. In a repeated measures design order effects can be a problem but counterbalancing can control these.
External or ecological validity is the extent to which we can be sure that our results generalise from the experiment to real life. Field experiments are likely to have better ecological validity than lab experiments because they are carried out in a real-life setting. However to have really good ecological validity the tasks participants have to carry out also need to be similar to those were encounter in real life.
describe credibility
CREDIBILITY
By ensuring that both of the above are high within observational and other learning methods means that they can be seen as being credible in the eyes of the researcher.
describe observations
The observational research method features observation as the MAIN way that data are gathered, without setting up an experiment or using scanning techniques or any other research method. In an observation, behaviour is observed and recorded WITHOUT CONTROLLING ALL ASPECTS OF THE STUDY AND AN INDEPEPNDENT VARIABLE IS NOT MANIPULATED, as it is in an experiment. There might be an independent variable, such as gender, but it is likely to be naturally occurring. There are a few structured observations, but most are naturalistic.
describe structured observations
Occasionally observations are structured so that the same situation can be repeated with different participants and researchers. The variables can be manipulated, or the situation and setting – this is the element which makes the observation controlled. For example, Mary Ainsworth used a structured observation to test attachment behaviour of children with their parents. The strange situation involved the mother and child together “normally” in a strange place and then a stranger entering the room. The observations were to see what the child did when the mother was both in and out of the room, with or without the stranger being present.
strengths of structured observations
· Structured observations can be easily replicated by other researchers by using the same observation schedule. This means it is easy to test for reliability.
· The data obtained from structured observations can be quantitative (i.e. numerical) if tally charts and coded behaviours are recorded - making this a less time consuming method compared to naturalistic observations.
· Structured observations are fairly quick to conduct which means that many observations can take place within a short amount of time. This means a large sample can be obtained resulting in the findings being representative and having the ability to be generalised to a large population.
describe weaknesses structured observations
· Structured observations can lack validity due to the demand characteristics. When participants know they are being watched they may act differently.
· Observations do not provide information about what participants are thinking or feeling when they act in a particular manner, so research evidence may lack depth and detail behind behaviour.
· There is also the problem of observer bias with observational studies. This occurs if the observers see what they expect or want to see.
describe naturalistic/unstructured observations
Most observations where there is no manipulation by the researcher are naturalistic observations. These take place in the participant’s natural setting and are the most common form of observation in psychology. Naturalistic observations take place in the environment of the participant and there is no manipulation of the IV because it is naturally occurring.
describe strengths of naturalistic/unstructured observations
· There is ecological validity in natural observations because they take place in a natural environment of the participants so the results are more likely to be realistic.
· Naturalistic observations gather in-depth and detailed data that is usually qualitative, but still quite rich even when quantitative and therefore valid.
describe weaknesses of naturalistic/unstructured observations
· In naturalistic observations it is possible that the observer is subjective because they choose what to observe and what to record which may be biased depending on their viewpoint.
· Within naturalistic observations data and findings are not generalisable to all people at all times, as the study is a cross-section of one moment in time.
describe participant observations
This is where the observer is actually involved in the group or activity that they are observing and watching. They become part of the group/individuals lives in order to watch their behaviour. For example a researcher might want to observe gang culture and infiltrate the gang in order to find out how the group works
describe strengths of participant observations
- Within a participant observation the observers do not affect what is happening as they are involved in the situation. Therefore there is greater ecological validity as the observers do not make the environment unnatural by taking part in what is happening. .
- In natural observations the observers are involved in the group they can often bring additional data to the observation. They also obtain more data as they as they have greater access to the group and are likely to observe things that non-participant observers would miss.
- The observer is already part of the group so there is no problem in gaining access to participants which can be an ethical problem for some research.