Cognitive Methods Flashcards
what is objectivity?
Objectivity is a feature of science, and if something is objective it is not affected by the personal feelings and experiences of the researcher.
what is reliability?
the experiment can be easily repeated to get the same results - this involves using standardised procedures
what is validity?
can be either internal or external:
internal: e internal validity of an experiment is the extent to which we can be sure that changes to our dependent variable or variables are purely a product of our independent variables; this includes CONSTRUCT VALIDITY (how well does the experiment test what it sets out to test) and POPULATION VALIDITY (how well do the participants represent the target population of the test).
External: includes ecological validity, field have better than lab as they are carried out in a realistic setting.
Task validity, if the task is similar to one they would encounter in real life
what is an experimenter effect?
also explain the difference between a single blind procedure and a double blind procedure:
this occurs when the experimenter has a strong expectation of what their study will show - this can unconsciously affect how they communicate with their participants and so affect their results, the best experiments involve standardised instructions so it all happens the same way
experimenter effects can be controlled by:
a single blind procedure - participants do not know which condition they are taking part in and stops participants expectations affecting the results
double blind procedure -
A type of study in which neither the participants nor the researcher knows which treatment or intervention participants are receiving until the clinical trial is over
what are demand characteristics?
these are any features of the experiment that give away to participants what the study is about - once the participants know their opinions this will affect the results, repeated experiments can cause this to be an issues as it can make it obvious what the study is about and potentially alter the results.
explain the difference between the independent and dependant variable?
independent is manipulated
dependent is measured
explain experimental and null hypothesis:
a hypothesis is a statement about an outcome of a study of two or more variables. It is a prediction - experimental methods look for cause and effect - IV has an affect on the DV.
Experimental hypothesis:/ alternative hypothesis:
significance
null:
no significance
difference between a one tailed and 2 tailed test and hypothesis:
1 tailed: when the hypothesis predicts the direction of the results
2 tailed: if a hypothesis does not state a direction but simply says one factor affect another/ there will be a difference between 2 sets of scores without saying the direction of the difference
what is an operationalise variables:
where you narrow down the topic area in order to measure it directly
what is an extraneous variable:
factors that an experimenter will try to control in order to reduce any unwanted influences on the IV, so it is more reliable - e.g. noise
if the extraneous variable does influence the DV and makes it look as though the effect was on the IV then it is called a CONFOUNDING VARIABLE
what are situational variables:
the situation is kept constant as possible for each participant, good if in a lab as easy to control
what is a participant variable:
any characteristic or aspect of a participant’s background that could affect study results, even though it’s not the focus of an experiment.
e.g. age, gender, culture etc
what is a lab experiment and explain it:
non natural and artificial setting for participants, controlled conditions
for standardised controls:
a common design is to have an experimental group and a control group
2 strengths of lab experiments:
- high reliability as high control over variables
- increased objectivity as good control over extraneous variables
2 weaknesses of lab experiments:
- lack ecological validity as it is is an unnatural setting for participants
- internal validity is reduced as every variable cannot be controlled like how participants are feeling on the day
explain and describe field experiments:
familiar conditions when IV is manipulated to see an effect on the DV - natural setting
2 strengths of a field experiment:
- good ecological validity as it is in a natural place so is more generalisable
- no experimenter bias an participants do not know they are in an experiment, so demand characteristics are low.
give 2 weaknesses of a field experiment:
- reduced reliability as it is hard to control extraneous variables and therefore the findings are less certain
- bad ethics as you dont get informed consent or debrief them and there is an invasion of privacy, so harder to get passed by BPS/APA.
what is independent measures design?
different individual in different groups
2 strengths of independent measures design:
- order effects like practice, fatigue and boredom are avoided as they only do one condition
- no demand characteristics as they cant compare different conditions of the study because they only took part in one so are unlikely to guess the aim
2 weaknesses of independent measures design:
- you have to find 2 sets of people which can be time consuming and expensive
- statistical tests can be less reliable as there is more variation between the two conditions
explain randomisation:
Involves allocating individuals to certain groups, in the case of independent measures design, there are three ways that you can randomly allocate participants. One involves manual selection which means that all names are placed in a hat for example, and participant 1 pulled out goes to condition one, and participant 2 to condition 2. The others involve computer selection or using a random number table.
Randomly allocating participants to different conditions can eliminate bias as it is due to chance factors that those involved end up in the different conditions.