Leadership academy

Question 1

Strategic Work

Answer 1

In the first month of the Licensing Academy, we pay attention to the Thirteen Steps, the fundamental steps we use and teach for
building any transaction.

Question 2

Thirteen steps

Answer 2

1. Articulate aims for each condition of life
2. Evidence state of mind of an ambitious adult and prove fitness
3. Demonstrate accurate thinking in generalised knowledge
4. Demonstrate accurate thinking in specialised knowledge
5. Identify personality and behaving transactionally
6. Articulate solutions to a breakdown in a specific ecology
7. Specify your customer
8. Invent the transaction
9. Apply the levers of influence
10. Apply concentration and focus
11. Build and expand influence ecologies and cooperation
12. Study the environment and the current
13. Plan for transaction

Question 3

Strategic work overview

Answer 3

This strategic work begins with planning, an inventory of your resources, and a considered strategy for leading your first
of many cohorts.
In this topic, we’ll pay careful attention to two steps specifically:
Step 6 Articulate Solutions to a Substantial Breakdown in a Specific Ecology
A Solution (offer of specialized help - in this case, Your Org. Our IP.)
For what Substantial Breakdown (collapse of function in one or more Conditions of Life)
For what Specific Ecology
Share a common breakdown
Large enough to meet your aims
Small enough to reach at low cost
Step 7 Specify Your Customer
Who specifically is (and isn’t) your customer.
Step 8 Invent the Transaction
Invent your invitation, presentation, and contract
Invent fulfillment, measure, and completion
Invent assessment and reinvention
Step 9 Apply Levers of Influence
Invent the buy-in and compliance for each exchange
Doing this work will go a long way to focus your resources, time, and actions toward success.

Question 4

Marketing

Answer 4

Marketing
In the Second month of the Licensing Academy, we’ll focus on Marketing—the tactics for invitations, presentations, and contracts.
Depending on your strategy, this might include:
ID and build a prospect list
Produce co-branded collateral
Press Releases
Finalize event invitation(s)
Hold marketing event(s)

Question 5

Selling

Answer 5

In the third month of the Licensing Academy, we’ll focus on Selling.
Selling includes tactics for moving someone to a commitment following an invitation or presentation.
For this session, we will include Rebekah Tucker, a senior Influential U Curriculum graduate whose sales training company’s
techniques are incorporated into the Harvard Business school’s curriculum. This includes free training in the Sandler Selling System,
a seven-step system for successful selling. It’s a low-pressure, consultative selling approach that puts you in control. You’ll get a
power-packed lesson that will help you close the sale or get the buy-in you require.

Question 6

Delivery prep

Answer 6

In the final month of the Licensing Academy, we’ll focus on your delivery preparation.
We all like to prepare in different ways; however, as facilitators, you’ll use the slides and leader notes to introduce the content, then
ask questions while fostering discussion, enhancing the application experience for the learners, and giving suggestions. As such, we
don’t recommend that attempt to remember what to say; instead, we recommend that you study the material to embody it.
Prior to taking the Enablement Training, read and review:
The Slides
The Leader Notes
The Course in the Learning Management System (the course/quiz your learners will take)
Prior to leading the Course:
Review any Management dashboard you’ve created and observe the learner compliance history, measures, trends, and any
notes.
Make notes of any learner issues.