Language level 4: Graphology Flashcards

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1
Q

what is meant by the term ‘layout’

A
  • the physical organisation of a text
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2
Q

what is an iconic sign

A
  • a sign/ image that is a direct picture of the thing it represents
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3
Q

what i a symbolic sign

A
  • a sign/ image where an associated meaning is drawn from some shared degree of knowledge
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4
Q

what is a typographical feature

A
  • a feature related to the use of fonts in texts
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5
Q

what is a multimodal text

A
  • a text that relies on the interplay of different codes e.g. visual and written to help shape meaning
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