Language in the Media theorists

Question 1

Technology: Marshal McLuhan 1962

Answer 1

Typographic man - our beliefs are shaped by the media we use and technology, not the other way around

Question 2

Technology: Elizabeth Eisenstein 1979

Answer 2

Technology offers more affordances than it does constraints, the positive influence of technology is more significant than the negatives

Question 3

Technology: Fairclough Informalisation

Answer 3

Written language is becoming more informal, especially in public domains - it is beginning to seem more conversational and more like speech

Question 4

Technology: Crystal, ‘Language and the Internet’ 2006

Answer 4

Technology has brought about the biggest ‘corpus’ of language, language on the internet should be seen as a new form of communication ‘a new species of language’, computer technology is causing language change at a faster rate than ever before and means it is difficult to be definitive about the variety’s characteristics

Question 5

Technology: Hamilton and Barton 1998

Answer 5

Vernacular Writing on the internet, writing is essential to communication, and this range varies from blog posts, to search engines, chatrooms, forums, etc.
refers to blogs and everyday writing as vernacular literacy practices

Question 6

Technology: Herring ‘Language Play’

Answer 6

‘Language Play’ because of digital communication