Language and Technology Flashcards

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1
Q

Language on live commentaries: Context

A

often constructed as a conversation between commentator and co-commentator, often doesn’t address audience directly, may need continuous adjustment as action changes, assumes shared knowledge with listeners - will use specific lexis, shared semantic field

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2
Q

Language on live commentaries: Lexis

A

will use special lexis and jargon, rest will be simple and undemanding, extensive use of names - audience expected to know, sometimes historical facts given, use of names has relevance to pragmatics

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3
Q

Language on live commentaries: Grammar

A

may use elliptical forms and minor sentences, used often for speed and pace, commentator slips between past and present tense, adverbs may add detail to action

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4
Q

Language on live commentaries: Discourse

A

constrained by the event it shows e.g. time, space; cannot determine exactly when to start and finish, simple connectives may be used to connect action ‘and’, pauses separate clauses rather than connectives

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5
Q

Language on live commentaries: Phonology

A

transcripts often gives an indication of the pace of the commentary and the frequency and length of pauses, radio and TV broadcasts differ - TV can allow pictures to tell the story, radio cannot allow that long silence

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6
Q

McLuhan 1962 Technological determinism

A

theorised the ‘typographic man’ - phenomenon that our identity, beliefs and language are shaped by the media we use

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7
Q

Eisenstein 1979 argument against the typographic man

A

argued the changes experienced were affordances not constraints

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8
Q

Text messaging

A

SMS added to mobile phones in the 90s to ease communication for engineers, produced a written form + text speak, employs many features of spoken language

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9
Q

Synchronicity

A

synchronicity of a digital text determines the extent to which the communication has occurred in real time

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10
Q

Vernacular writing

A

Hamilton and Barton 1998 refers to blogs and everyday writing as vernacular literacy practices, includes colloquial languages in blog posts and the informal register used to mimic this

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11
Q

Emails

A

asynchronous, language features less likely to overlap with features digital English like texting, often formal settings

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12
Q

Deontic modal verb

A

words that convey certainty and absoluteness

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13
Q

Epistemic modal verbs

A

softer, suggestion of possibility, non-certain

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14
Q

pre modifier

A

a word that comes before the noun and increases its strength

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15
Q

binary opposition

A

2 direct opposites

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16
Q

affordance

A

linguistic behavioural choices provided by technology

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17
Q

constraints

A

linguistic and behavioural restrictions provided by technology

18
Q

orthography

A

the spelling convention of a language, non-standard spellings

19
Q

neologism

A

a newly formed or coined word

20
Q

digital technology

A

technique of storing, transmitting, and processing data used for mobile phones and computers among others

21
Q

phatic communication

A

speech used to create personal connections between people

22
Q

telephony

A

the working or use of telephones

23
Q

initialism

A

an abbreviation using the first letter of a group of words and pronounced separately

24
Q

acronomy

A

using the first letter of a group of words and pronounced as a single word

25
Q

synchronicity

A

events that occur simultaneously such as communication

26
Q

rebus abbreviation

A

letters represent syllables

27
Q

logograms

A

numbers and symbols represent words and phrases

28
Q

punctuation marks

A

adapted to express feelings

29
Q

changes to multiword sentences and responses to sequences

A

minimised to initialisms and acronomy

30
Q

consonants

A

having higher information value than vowels e.g. pls, wht

31
Q

homophonic representation

A

single letters and numbers represent the sound

32
Q

vernacular

A

everyday regional language spoken by people

33
Q

vernacular writing

A

informal, non-standard writing

34
Q

corpus

A

a collection of written texts

35
Q

asynchronous

A

delay between utterances and responses

36
Q

synchronous

A

utterances and responses at the same time

37
Q

Timeline of internet

A

1989 WWW (made accessible to public in 1993)
2004 Facebook
2005 Youtube
2006 Twitter

38
Q

Average number of abbreviations in a text (%)

A

10%

39
Q

Fairclough Informalisation theory

A

written language is becoming more informal, especially in public domains - it is beginning to seem more conversational and more like speech

40
Q

Traditionally dichotomy

A

Spoken and written language were originally opposites (dichotomy), the line has now blurred due to technology