Language and Technology Flashcards
Language on live commentaries: Context
often constructed as a conversation between commentator and co-commentator, often doesn’t address audience directly, may need continuous adjustment as action changes, assumes shared knowledge with listeners - will use specific lexis, shared semantic field
Language on live commentaries: Lexis
will use special lexis and jargon, rest will be simple and undemanding, extensive use of names - audience expected to know, sometimes historical facts given, use of names has relevance to pragmatics
Language on live commentaries: Grammar
may use elliptical forms and minor sentences, used often for speed and pace, commentator slips between past and present tense, adverbs may add detail to action
Language on live commentaries: Discourse
constrained by the event it shows e.g. time, space; cannot determine exactly when to start and finish, simple connectives may be used to connect action ‘and’, pauses separate clauses rather than connectives
Language on live commentaries: Phonology
transcripts often gives an indication of the pace of the commentary and the frequency and length of pauses, radio and TV broadcasts differ - TV can allow pictures to tell the story, radio cannot allow that long silence
McLuhan 1962 Technological determinism
theorised the ‘typographic man’ - phenomenon that our identity, beliefs and language are shaped by the media we use
Eisenstein 1979 argument against the typographic man
argued the changes experienced were affordances not constraints
Text messaging
SMS added to mobile phones in the 90s to ease communication for engineers, produced a written form + text speak, employs many features of spoken language
Synchronicity
synchronicity of a digital text determines the extent to which the communication has occurred in real time
Vernacular writing
Hamilton and Barton 1998 refers to blogs and everyday writing as vernacular literacy practices, includes colloquial languages in blog posts and the informal register used to mimic this
Emails
asynchronous, language features less likely to overlap with features digital English like texting, often formal settings
Deontic modal verb
words that convey certainty and absoluteness
Epistemic modal verbs
softer, suggestion of possibility, non-certain
pre modifier
a word that comes before the noun and increases its strength
binary opposition
2 direct opposites
affordance
linguistic behavioural choices provided by technology