Language and Power

Question 1

Power within discourse

Answer 1

power exercised by the choice of language

Question 2

Power behind discourse

Answer 2

producers of the text have an external power behind linguistic features

Question 3

Political Power, Wareing 1999

Answer 3

held by a politician, world leader, police etc

Question 4

Personal Power, Wareing 1999

Answer 4

power held due to an occupational role e.g. doctor or teacher

Question 5

Social group power, Wareing 1999

Answer 5

power held by those due to social variables e.g. age, gender, class

Question 6

Influential power, Wareing

Answer 6

power used that aims to influence you

Question 7

Instrumental power

Answer 7

power expressed by those who already have power use to their role with the social hierarchy e.g. police, politicians

Question 8

Synthetic personalisation, Fairclough

Answer 8

artificial friendliness powerful institutions use to reinforce their power; commonly used by advertisers, politicians, and charity campaigners to target their audience in an intimate way

Question 9

3 stages of synthetic personalisation

Answer 9

1. building relations through personalisation - use of personal pronouns + cultural references, informal lexical, grammatical and graphological choices
2. manipulation of ‘members’ resources or the readers cultural and cognitive understanding of the world
3. building the consumer into the ideal receiver of the ideological message received through a picture or language