Language and Occupation Flashcards
Drew and Heritage:
- we expect to be spoken in different ways by different occupational groups
Howard Giles:
- we can converge our language to help a customer understand and not threaten them with jargon
John Swales:
discourse communities:
- language used by people in the same field who share the same goals and specialist lexis
Brown and Levison: The Face Theory
- positive face: forming bonds, first name terms
- negative face: maintaining distance, getting ur views across unimpended
Fairclough:
- people in power decide what is correct and appropriate in conversation
three types of occupational lexis:
- restricted occupational lexis: (sometimes referred to as jargon)
- specialist lexis
- everyday lexis (idioms/metaphors)
Almut Koester: The Language Work (2004)
- emphasises the importance of interpersonal relationships as to achieve Swales’ and Drew & Heritage, ‘goals ’with features of:
- play
- banter
- phatic speech
Criticisms of John Swales: (2011)
- as imprecise and in accurate by emphasising ‘uniformity, symmetrical reactions and co operation’
Drew and Heritage: Talk at Work (1992)
- identified some key differences between everyday conversation and workplace, or what they call institutional talk.
continuation: (Drew & Heritage)
1 - goal orientation: participants usually focus on specific goals
2 - turn-taking rules or restrictions: in some professional contexts, specific turn taking may operate without special rules being placed
3 - allowable contributions: restrictions on what participants may say ‘allowable’ contribution
4 - professional lexis: reflected in lexical choices i.e specialist or vocab used by speaker
5 - structure: workplace and professional interactions may be structured in specific ways
6 - asymmetry: workplace & professional interactions are often asymmetrical = more power or special knowledge
Paul Grice: Grices Maxims : Co operation principle
4 maxims:
- quality: not giving too much info
- quantity: be truthful
- relevance: stick to the topic
- manner: clear when speaking
Brown and Levison: positive theory
- positive face: be polite
- negative face: give people freedom of speech
- face: is how you’re presented/ self image
Norman Fairclough: Critical discourse analysis
- people in power get to decide what is correct and appropriate in conversations
- power in discourse
- shows hierarchy behind communications
- synthetic personalisation : a fake person
3 types of occupational lexis:
- restricted occupational lexis (jargon)
- specialist lexis
- everyday language
examples of negative face:
- giving an order
- giving a request
- giving a reminder
- giving a threat