L4 - Design

Question 1

What involves product and service innovation?

Answer 1

1. Creativity
2. Innovation
3. Design
4. Product and service

Question 2

What type of curve does incremental and radical innovation have?

Answer 2

Incremental: S curve improvement in performance
Radical: many S curves

Question 2

Types of innovation based on the Henderson and Clark model?

Answer 2

1. Achitectual innovation: high architectural knowledge/ low component knowledge
2. Radical innovation: High architectural knowledge/ high component knowledge
3. Incremental innovation: Low architectural knowledge/ low component knowledge
4. Modular innovetion: Low architectural knowledge/ High component knowledge

Question 3

What is design in a product or service?

Answer 3

1. A concept: understanding of the use, nature and value of the product
2. A package: a group of products that provide the benefits of the concept
3. A process: how the product or service are going to be produced and delivered

Question 4

What are the stages of product and service design?

Answer 4

1. Concept generation
2. COncept screening
3. Preliminary design
4. Evaluation and improvement
5. Prototyping and final design

Question 5

What are the three types of evaluation and improvement?

Answer 5

1. Quality function deployment: technique used to ensure that the final product meets the requirements of the client
2. Value engineering: cost reduction in the product design
3. Tagychu methods: design technique that uses design combinations to test the robustness of a design

Question 6

What is the definition of feasibility?

Answer 6

Feasibility: the ability of an operation to produce a process, product or service

Question 7

What is the definition of design funel?

Answer 7

a model that helps us to finalize the design

Question 8

What is the definition of component structure?

Answer 8

diagram that shows the constitured parts of a product package and the order in which the components are assembeled

Question 9

What is the definition of standardization?

Answer 9

the degree to which processes, products or services produce variety over time

Question 10

What is the definition of commonality?

Answer 10

degree to which a range of products or services use the same components

Question 11

What is the definition of modularization?

Answer 11

the use of standard sub-components

Question 12

What is the definition of simultaneous (concurrent) engineering?

Answer 12

overlapping the stages in the design process