L3 - Operation strategy Flashcards
Chapter 3
What roles can the operation function have?
As an implementer, operations implement the business strategy
As a supporter, operations support the business strategy
As a driver, operations drive the business strategy
What is strategy?
Setting broad goal that help the organization achieve their goals
What are the strategic decisions?
Strategic decisions are widespread, define the organization’s position in its environment and help achieve its goals
Operations VS Operational
Operations: resources that create the products and services
Operational: detailed, day-to-day activities
Operation strategy VS Operation management differences
OS - long term/ OM - short term
OS - Macro of all operations/ OM - micro processing
OS - aggregated/ OM - detailed
OS - philosofical/ OM - concreate
What are the four prospectives of operation strategy?
Top down: what the company wants
Market requirements: what the market requirements need
Bottom up: what day-to-day experience say the strategy should be?
Operation resources perspective: what the capability of the resource is
What are the top-down and bottom-up strategies?
Corporate strategy
Business strategy
Operation Strategy
Operational experience
What is Mintzberg’s concept of emergent strategy?
Indented strategy > deliberate strategy > realized strategy
- Unrealized strategy
- Emergent strategy
What are the operations resources perspective?
Resources constraints, and capabilities
Intangible resources
Strategic resources and sustainable competitive advantage