KT7: 1.3.1 product/service design, 1.3.2 Distribution Flashcards

1
Q

prototype

A

a test model of a planned design, used to see if it functions properly, with durability, reliability and safety

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2
Q

sustainability

A

making something using materials that will still be around for future generations, perhaps because you are planting a tree for everyone you fell

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3
Q

Capacity utilisation

A

this measures actual usage of your facilities as a percentage of the maximum possible eg: a half empty hotel has 50% capacity utilisation

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4
Q

Corporate brand

A

a brand that represents the whole company as well as its products

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5
Q

crowdfunding

A

obtaining external finance from many individual, small investments, usually through web based approval

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