KT11: 1.3.5 Marketing strategy Flashcards
1
Q
cash cow
A
a product that has a high share of a low-growth market
2
Q
dog
A
a product that has a low share of a low-growth market
3
Q
Extension statergy
A
marketing activities used to prevent sales from declining
4
Q
Portfolio analysis
A
an analysis of the market position of the firms existing products; it is used as part of the market planning process
5
Q
Problem child
A
a product that has a small share of a fast-growing market
6
Q
Rising star
A
a product that has a high share of a fast-growing market
7
Q
Homogeneous goods
A
these have no points differentiation and therefore each one is the same as every other (making competition focus on price)
8
Q
Product differentiation
A
the extent to which consumers perceive your brand as being different to others
