King's Cross Fieldwork Flashcards
retail diversity index for King’s Cross
0.78
How does retail diversity vary across King’s Cross
most shops fall into the category of commercial, entertainment, services
Caledonian road is similar however there are more professional, vacant, personal services
There are more convinience shops on Caledonian road compared to king’s cross and other services
However there isn’t a significant difference.
THEY BOTH REFLECT THEIR TARGET AUDIENCE - young workes with money to spend in KC and lowr income in CR (+ethnically diverse community)
what is the retail diversity index for Caledonian road/
0.85
What types of shops are in KC
high value goods for wealthier clientel
How did people percieve QoL to vary in King’s Cross (questionnaire)
most people agreed that shopping, the local economy, and quality of life, environmental quality were better in regenerated King’s cross
However they feel that there is more hosing available in Caledonian road and the sense of community is much higher Caledonian Road.
What conclusion can we get from the land use survey?
although retail diversity is slightly lower in coaldrops yard, the type of shop suggest a more affluent mobile clientel (shop value is highger) (as 0.7 is still decent and reflects retail diversity). therefore, the fieldwork data supports the hypothesis that QoL is higher in KC
What conclusion can we get from the EQS data?
overall, data suggests environmental quality in regenerated KC is higher (av. scores around 65+) than CR (less than 55) which supports the hypothesis that environmental quality is better in regenerated KC
What conclusion can we get from the photographs?
overall, photographs from KC show KC is green, clean, expensive highrises (quality of housing), atmospheric lights, well maintained, commercially thriving, smooth ground, accessible - suggests ease and convenience therefore higher QoL. In caledonian road, Cthere are more green spaces, commercially thriving areas, transport links visible but seem to be less maintained, older buildings- less invested in so the data supports the hypothesis to a certain extent.
What conclusion can we get from the questionnaire data?
most people agreed that local economy, shopping, quality of life in KC however general concensus was that there was more housign available and sense of community in caledonian road. Fieldwork supports hypothesis
63% aggree QoL better in KC
5 out of 7 categories QoL is better in KC
give a geographical explanation for our conclusions
one reason regenerated kings cross is more developed is because the area had more investment (in housing, cleanliness). The regenerated area is used for wealthy young individuals, trendy, for people to be continously attracted to so more investment (PURPOSE).
here you cant talk about transport links bringing buisness and links because the areas are not distinguishable in that way.
evaluate Retail Diversity Index, describe the method and sampling strategy, what worked well/limitations + to be improved next time (and which affect RELIABILITY, ACCURACY, VALIDITY)?
grouping shops into certain categories using tally charts (RICEPOTS) and marking it on a map and calculating diversity
stratified sampling strategy - 2 locations which are researched before hand
systematic- every shop, RDI
WWW- it was simple, sampled the appropriate area (V), easy to categorise - ricepots (A), RDI is an objective numerical comparison (A),
limitations- people might group different shops into different sections creating varying results (A), Ricepots was limited as shops coudl fit into 2 categories (A), no distinction between income (A)
next time? - more similar sample size?, new category system inclusing cost (A)
WWW/EBI with RDI?
WWW- it was simple, sampled the appropriate area (V), easy to categorise - ricepots (A), RDI is an objective numerical comparison (A),
limitations- people might group different shops into different sections creating varying results (A), Ricepots was limited as shops coudl fit into 2 categories (A), no distinction between income (A)
evaluate Environmental Quality (EQ) survey, describe the method and sampling strategy, what worked well/limitations + to be improved next time (and which affect RELIABILITY, ACCURACY, VALIDITY)?
EQ survey method- you scored an area based on various factors such as congestion, green space
strategy - random (locations), statified (locations in which random locations are picked)
WWW - geolocated (A), simple and gave a good overview of area, removes bias from random sampling (A), stratifies allows for sites to be reprasentative of multiple queations (R), questions reflected a variety of EQ factors (V)
limited - it was subjective so varying results could be produced (R+A), squares were large (R)
next time - area could be more specific with smaller areas, using sounds and airpollution aswell which are not subjective, having a discusion at the beginning to get expectations (A)
evaluate Photographs, describe the method and sampling strategy, what worked well/limitations + to be improved next time (and which affect RELIABILITY, ACCURACY, VALIDITY)?
method- taking photos of an area which was surveyed
strategy- random, stratified overall
WWW- gives a good overview of an area which can be looked at later (you can find things not seen at first glance), geolocated (A), analytical in nature (R), contextual data to EQS (V)
limited-only captures one aspect, info can be skewed (limits what se can analyse), some groups didnt take photos which were reprasentative (A)
next time - take more photos, panoramas, photo spheres, include sounds, media, video (AAAA)
WWW/EBI eqs survey
WWW - geolocated (A), simple and gave a good overview of area, removes bias from random sampling (A), stratifies allows for sites to be reprasentative of multiple queations (R), questions reflected a variety of EQ factors (V)
limited - it was subjective so varying results could be produced (R+A), squares were large (R)
