Kin Chp 1-5 Flashcards
What is social psychology?
- Branch of science designed to understand and explain how the thought, feeling and behavior or individuals are influenced by the actual, imagined or implied presence of other human beings
- 1985
What is crowd mind?
- said by Plato
* I say ppl behave as a unit in a crowd
“Eyes of a feather fly together”
- Homophile
* a norm/ idea spreads
How much does iQ drop in a crowd?
• 10%
What is conformity?
• individuals tendency to follow the unspoken rules or behaviors of the social group to which they belong to.
What was Asch’a experiment?
• conformity experiment
What decade dos Asch perform his experiment?
• 50’s
What are the types of conformity?
- Normative conformity
2. Informational conformity
What is Normative conformity?
- yielding to group pressure because we want to fit in not be rejected
- involves compliance
What is compliance?
• a person publicly accepted the views of others, but rejects them privately
What is informational conformity?
- person lacks knowledge and looks to the group for guidance
- involves internalization
Who did the experiment on obedience?
• Stanley Milgram
Where did the Milgram experiment take place?
• Yale university
What did Milgram want to understand?
• How the Ordinary ppl in WW2 (Germans) were able to follow instructions that would harm others
What did the Milgram experiment found out?
• People feel less I cocked when they pass the responsibility to others
What was the Hofling study?
• Nurse-Pbysician relationship
What year did the Hofling study take place?
• 1966
Who is Kitty Genovese?
• 28 year old woman who was murdered by 4 stabs on the back
What year did Kitty Genovese died?
• 1964
What happened during Kitty Genovese murder?
• Neighbors watched but no one did anything because they thought someone else would do something about it
Who conducted the Stanford prison experiment and when?
- Zimbardo
- 1971
- at Stanford
What did Zimbardo wanted to find out?
• whether it was the situation which caused such behavior or was it the guards responsibilities
What did the prison experiment show?
- How we change the way we act when placed in new situation
- Norma showed what actions were appropriate
• subjects obeyed rather than conformed
• in real life, ppl tend to find a role in which suits their beliefs
What is priming?
- Activating a particular representations or associations in memory just before carrying out an action or task
- yellow–> banana
What is internalization?
• accepting the views of others and adopting it as ones own
