key terms bank Flashcards
triangluation
the use of two or more research methods in a single peice of research to check the validity and reliability of research evidence
informal interview
a non-formal job interview, often held in a neutral setting
covert observation
where the researcher is “undercover”; the participants are unaware that they are being observed
interview schedule
an organizational tool to plan the course of a meeting with a candidate and identify the questions they want to ask
methodological pluralism
involves finding value in a variety of sources of information, including believing that no research method is inherently superior to any other
the use of a variety of methods in a single peice of research
focus group interview
It is performed by planned discussion and interview with a small group of people conducted
demand characteristics
cues that might indicate the study aims to participants
structured interview
a systematic approach to interviewing where you ask the same predetermined questions to all candidates in the same order and you rate them with a standardized scoring system
interview bias
where the expectations or opinions of the interviewer interferes with the judgement of the interviewee
paticipent observation
a research methodology where the researcher is immersed in the day-to-day activities of the participants
impression management
conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction
non response
occurs when those who opt out of a survey are systematically different from those who complete it, in ways that are significant for the research study
official statistics
statistics that are produced by crown bodies, those acting on behalf of crown bodies, or those specified in statutory orders
content analysis
a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data
qualitative data
Information conserned with descriptions of the meanings and interpretations people have some issue or event. This type of data is favoured by interpretivists