Key Strategic Issues Flashcards
concentrated industries
there are few companies, just a few key players
fragmented industries
for example millions of restaurants worldwide
udział w rynku
market share
low entry barriers
anyone with a small amount of capital can open a restaurant
high entry barriers
for example requirements for massive investment in equipment, know-how
being acquisitive
buying competitors in their industry or companies in other industries in a series of acquisitions or takeovers, which may refer to as strategic acquisitions
acquisitive (pl)
zachłanny
przejęcie firmy
takeover
merge
combine as an equal
vertical integration
Strategia zarządzania polegająca na łączeniu i kontrolowaniu poszczególnych procesów produkcji, dystrybucji oraz sprzedaży.
unwieldy conglomerate
a holding company with a large number of subsidiaries which may not be easy to manage profitably as a group
subsidiary
company which belongs to a bigger parent or mother company
portfolio theory
the idea that when demand for goods or services of one of the companies in the group was weak, it would be compensated by stronger demand for those of other companies in the group; this meant that overall profitability would be regular despite variations in profit from the different companies
dispose of sb (pl)
pozbyć się, zniszczyć coś
divest(pl)
sprzedać