Kapitel 7 - Industriella markander och industriellt köpbeteende Flashcards by Carl Wicander

Q

Köpbeteende på industriella marknader

A

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Q

Köpprocess på industriella marknader

A

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Q

Härledd efterfrågan

A

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Q

Inelastisk efterfrågan

A

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Q

Upprepat köp

A

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Q

Modifierat upprepat köp

A

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Q

Nytt köpbeslut

A

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Q

Inköpsfunktion

A

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Q

Aktörer i den industriella köpprocessen

A

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Q

Faktorer som påverkar industriella köpare

A

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Q

Industriella köpprocessen

A

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Q

Institutionella marknader

A

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Q

Produktspecifikation

A

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Q

Problemupptäckt

A

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Q

Generell behovsbeskrivning

A

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