Judgement, Reasoning, & Decision-Making (ch 13) pt 2 Flashcards
Risks/Ambiguity & Decision-Making
Preference for risky gambles over ambiguous gambles/ → big fear of the unknown (ex: 50% risky seen better than 100% ambiguous).’
Risky
unknown outcomes with known probabilities.
Ambiguity
unknown outcomes & unknown probabilities.
Utility
Outcomes that are desirable because they are in the person’s best interest.
Expected Utility Theory 1
Decision Makers are fully informed regarding all possible options for their decision and of all possible outcomes.
Expected Utility Theory 2
Decision Makers are infinitely sensitive to the subtle distinctions among decision options.
Expected Utility Theory 3
Decision Makers are fully rational in regard to their choice of options.
Emotions & Decision Making
Emotions affect decisions. Emotions that people predict that they will feel concerning an outcome as well. People can accurately predict their emotions.
Kermer et al (2006)
Showed people greatly overestimate the expected negative effect of losing compared to the actual effect of losing.
Framing Effect
Perception of gravity influences a flip-flop in choice when choices are equivalent (ex: zombie problem of 400 will die vs 200 will be saved).
Intertemporal Choices
Making choices at different points in time. Smaller now & larger later (food, exercise, money).
Temporal Discounting
Later rewards perceived as less valuable.
Multi-Attribute Choice
Choices vary across multiple attributes. Lexicographic rule, satisficing, & elimination by aspects.
Satisficing
Don’t worry about the best, go for “good enough.” Trade-off between optimal choice and decision time, meets cutoffs then choose the first one that’s good enough.
Lexicographic Rule
Take the best item on the most important attribute.