jones - the cognitive approach

Question 1

What is the cognitive approach?

Answer 1

Study of how mental processes that mediate between stimulus and response affect behaviour

Question 2

What are key / internal processes?

Answer 2

“Private” operations of the mind that mediate between stimulus and respons

Question 3

What are some examples of key mental processes?

Answer 3

• perception
• memory
• attention
  (- language
• memory)

Question 4

What does cognitive psychology assume?

Answer 4

Mental processes are the key to understanding human behaviour

Question 5

How are mental processes studied?

Answer 5

Objectively and scientifically

Question 6

What is the main method of investigation?

Answer 6

Experiment

Question 7

What are the main assumptions?

Answer 7

1. mental processes can and should be studied scientifically -> cognitive psychologists measure observable behaviour then infer internal mental processes
2. It takes an information processing. The human brain processes information which arrives via senses. The brain, like a computer, receives information inputs, stores and retrieves information
3. affected by a person’s belief or expectation (schemas) which are mental frameworks of beliefs and expectations that influence cognitive processing