Is the World Flat? Flashcards
How does Friedman explain Globalization 1.0?
1492-1700. Shrunk world from size large to size medium. Countries globalized. You went global through your countries for reasons of imperialism, power, natural resources.
How does Friedman explain Globalization 2.0?
1700-2000. Shrunk world from size medium to size small. This was spearheaded by companies. You went global through your company.
How does Friedman explain Globalization 3.0?
2000-present day. Size small to size tiny. Global playing field has been flattened. It is built around individuals and small groups globalizing. They must increasingly think of themselves globally and relocate themselves globally. It will not be built around white westerners. Every color of the rainbow will have a part in this.
According to Friedman, the three big flatteners are:
- Fall of the Berlin Wall
- When netscape went public
- “Genesis”
Why is the Fall of the Berlin Wall an important flattener?
Fall of Berlin Wall. 11/9/89. Allowed us to see the world as a complete flat plane. “When the wall came down and the windows came up”. Windows PC came out 5 years later.
Why is when netscape went public an important flattener?
8/9/95. Netscape went public. This browser gave us the first commercial browser and made the internet alive as a device that everyone could use and connect with one another. Netscape commercialized transmission protocols that made sure the internet would not be under the control of a single company. It starts the “.net” and a trillion dollars in investment in fiber optic cables made people from all over the world neighbors. Allowed people to communicate for free!
Why is the genesis flattener an important flattener?
Genesis flattener. “Work flow”. It is simply his term for all of the software and standards that allow work to flow.
What did the dot com bubble result in?
Laying one trillion in optic cable that made everyone a next door neighbor
What did the genesis flattener allow people to do?
To connect and collaborate
The first three flatteners allwed for six types of collaboration to flatten the world further. What are the 6 types of collaboration?
- Outsourcing
- Offshoring
- Open sourcing
- Supply chaining.
- Insourcing
- Informing
What is outsourcing?
Empowered by people to people/ application to application.
What is offshoring?
When China joined the world trade organization
What is opensourcing?
Its a verb. New form of collaboration
What is supply chaining?
This is what walmart does. It designs a global supply chain down to the last atom of efficiency
What is insourcing?
This is what UPS does. The take over your entire internal logistics. UPS employee repairs all of your electronics, sneakers, everything!!!! Someone in funny brown shorts is running the world
What is informing?
This is what Friedman says is his name for Google or “search”
Walmart used _______to make the largest company in America without making any product
Supply chaining
______ occurs when a business activity such as bookkeeping is done over the Internet by another company.
Insourcing
The 10th flatteners or the “Steroids” that enabled global collaboration by anyone, any where, any time, using any device were:
a) Wireless
b) Voice over internet
c) Filesharing
All 10 flatteners converged to create the flat world around the year:____
2000
Printing your own ticket is an example of _______
Horizontilazation and it is the second convergence of 2000.
What does Friedman mean by triple convergence?
India, China, and Russia open up and these people join the playing field. That’s 300 million people that are going to shape the 21st century. We’re going from vertical to horizontal. This is going to be the mother of all inflection points. It’s going to be disguised as a political perfect storm: 9/11, Emron, dot.com busts. Right when the world got flat, we’re looking the other way. These CEOs and higher-ups all know what is going on but they haven’t told anyone. There is no such thing as an American job anymore. Everything we call the IT revolution is just the warm up act. We are now just at the end of the beginning.
