Intro to social psych Flashcards
Social Psychology is:
the branch of psychology that deals with social interactions, including their origins and their effects on the individual.
Social influences shape:
behaviours
relating to others is a:
basic need
many of our drives are focused on:
survival and reproduction
the error of defining typical and normal as good is:
the naturalistic fallacy
an integrated set of principles that may explain and predict observed events is a :
theory
translating variables at the theoretical level into specific ones for observation in an experiment is:
Operationalization
When the definition of our experiment’s variables match the theory we have a:
Valid measure
Reliability is present when:
The operationalization of our variables provide similar results when repeated
Correlational research looks at:
whether two or more factors are naturally associated
we quantify correlations with:
the coefficient known as “r”
the scale of correlations runs from:
-1.0 to +1.0
when one factor score goes up and the other goes down, the correlation is
lower/weaker
This can indicate a strong negative correlation, depedning on ‘r’
when both factors rise and fall together, the correlation is:
higher/stronger
The weakness of correlational studies is:
The ambiguity of the results
Correlation does not equal:
causation
What are the 4 potential biasing influences at play when conducting surveys?
- Unrepresentative samples
- The order and timing of the questions
- The response options
- The wording of the questions.
what helps infer cause and effect in an experiment by providing internal validity?
Random assignment
Random sampling helps us to:
generalize to a population
What method helps us conduct research when an experiment might be unethical?
Observational research
Name 3 rules the Canadian Tri-Council sees as crucial when conducting research?
- enable informed consent by sufficient disclosure
- Only use deception if required and justified and there is no other choice
- Protect people from harm and severe discomfort
- Treat info as confidential
- Engage in a debrief afterwards, fully explaining the EX and the deceptions, unless doing so would cause harm
**respect for human dignity
the degree to which one can generalize results to another set of circumstances is:
external validity
The factors manipulated by researchers in an experiment are the:
Independent variables
social neuroscience is:
An integration of biological and social perspectives that explores the relationship of their influence on our beliefs and behaviours.
Dual processing theory is:
the theory that thinking, memory and attitude all operate on two levels (concious, deliberate and unconscious, automatic)