Intro to social psych Flashcards
Social Psychology is:
the branch of psychology that deals with social interactions, including their origins and their effects on the individual.
Social influences shape:
behaviours
relating to others is a:
basic need
many of our drives are focused on:
survival and reproduction
the error of defining typical and normal as good is:
the naturalistic fallacy
an integrated set of principles that may explain and predict observed events is a :
theory
translating variables at the theoretical level into specific ones for observation in an experiment is:
Operationalization
When the definition of our experiment’s variables match the theory we have a:
Valid measure
Reliability is present when:
The operationalization of our variables provide similar results when repeated
Correlational research looks at:
whether two or more factors are naturally associated
we quantify correlations with:
the coefficient known as “r”
the scale of correlations runs from:
-1.0 to +1.0
when one factor score goes up and the other goes down, the correlation is
lower/weaker
This can indicate a strong negative correlation, depedning on ‘r’
when both factors rise and fall together, the correlation is:
higher/stronger
The weakness of correlational studies is:
The ambiguity of the results
