Internal Scanning Flashcards
A name that identifies a particular company’s product in the mind of the consumer.
Brand
The mix of activities a company performs to earn a profit.
Business model
A corporation’s ability to exploit its resources.
Capability
The process of analyzing and ranking possible investments in terms of the additional outlays and additional receipts that will result from each investment.
Capital budgeting
The part of the industry value chain that is most important to the company and the point where the company’s greatest expertise and capabilities lay.
Center of gravity
A cross-functional integration and coordination of capabilities.
Competency
A collection of beliefs, expectations, and values learned and shared by a corporation’s members and transmitted from one generation of employees to another.
Corporate culture
A widely held perception of a company by the general public.
Corporate reputation
A process in which specialists from various functional areas work side by side rather than sequentially in an effort to design new products.
Concurrent engineering
An assemblage of legally independent firms (subsidiaries) operating under one corporate umbrella but controlled through the subsidiaries’ boards of directors.
Conglomerate structure
Production organized in lines on which products can be continuously assembled or processed.
Continuous systems
A representation that indicates how durable and imitable an organization’s resources and capabilities are.
Continuum of sustainability
A work team composed of people from multiple functions.
Cross-functional work teams
The extent to which units throughout an organization share a common culture.
Cultural integration
The degree to which members of an organizational unit accept the norms, values, or other culture content associated with the unit.
Cultural intensity
A firm’s competencies that are superior to those of competitors.
Distinctive competencies
A collection of corporate capabilities that cross divisional borders and are widespread within a corporation, and is something that a corporation can do exceedingly well.
Core competency
An organizational structure in which employees tend to be functional specialists organized according to product/market distinctions.
Divisional structure
The rate at which a firm’s underlying resources and capabilities depreciate or become obsolete.
Durability
Capabilities that are continually being changed and reconfigured to make them more adaptive to an uncertain environment.
Dynamic capabilities
A process in which unit costs are reduced by making large numbers of the same product.
Economies of scale
A process in which unit costs are reduced when the value chains of two separate products or services share activities, such as the same marketing channels or manufacturing facilities.
Economies of scope
A conceptual framework that states that unit production costs decline by some fixed percentage each time the total accumulated volume of production in units doubles.
Experience curve
Knowledge that can be easily articulated and communicated.
Explicit knowledge