Corporate Strategy Flashcards
The purchase of a company that is completely absorbed by the acquiring corporation.
Acquisition
Assuming a function previously provided by a supplier.
Backward integration
A retrenchment strategy that forfeits management of the firm to the courts in return for some settlement of the corporation’s obligations.
Bankruptcy
A simple way to portray a corporation’s portfolio of products or divisions in terms of growth and cash flow.
BCG (Boston Consulting Group) Growth Share Matrix
A type of international entry option for a company. After building a facility, the company operates the facility for a fixed period of time during which it earns back its investment, plus a profit.
BOT (build-operate-transfer) concept
Dedicating a firm’s productive capacity as primary supplier to another company in exchange for a long term contract.
Captive company strategy
A product that brings in far more money than is needed to maintain its market share.
Cash cow
A corporate growth strategy that concentrates a corporation’s resources on competing in one industry.
Concentration
A diversification growth strategy in which a firm uses its current strengths to diversify into related products in another industry.
Concentric diversification
A diversification growth strategy that involves a move into another industry to provide products unrelated to its current products.
Conglomerate diversification
A corporate strategy that evaluates the corporation’s business units in terms of resources and capabilities that can be used to build business unit value as well as generate synergies across business units.
Corporate parenting
A strategy that states a company’s overall direction in terms of its general attitude toward growth and the management of its various business and product lines.
Corporate strategy
A corporate growth strategy that expands product lines by moving into another industry.
Diversification
A plan that is composed of three general orientations: growth, stability, and retrenchment.
Directional strategy
have low market share and do not have the potential (because they are in an unattractive industry) to bring in much cash.
Dogs
(sometimes called “problem children” or “wildcats”) are new products with the potential for success, but they need a lot of cash for development.
Question marks
are market leaders that are typically at the peak of their product life cycle and are able to generate enough cash to maintain their high share of the market and usually contribute to the company’s profits.
Stars
Shipping goods produced in a company’s home country to other countries for marketing.
Exporting
Assuming a function previously provided by a distributor.
Forward integration
An international entry strategy in which a firm grants rights to another company/individual to open a retail store using the franchiser’s name and operating system.
Franchising