Environmental Scanning Flashcards
degree of complexity plus the degree of change that exists in an organization’s external
environment
environmental uncertainty
the monitoring, evaluation, and dissemination of information from the external and internal environments to key people within the corporation.
Environmental scanning
includes physical resources, wildlife, and climate that are inherent part of existence on Earth.
natural environment
mankind’s social system that includes general forces (Economic, technological, political-legal, and sociocultural environmental forces) that do not directly touch on the short-run activities of the organization that can, and often do, influence its long-run decisions
societal environment
regulate the exchange of materials, money, energy, and information.
Economic forces
generate problem-solving inventions
Technological forces
that allocate power and provide constraining and protecting laws and regulations.
Political–legal forces
that regulate the values, mores, and customs of society
Sociocultural forces
The part of the business environment that includes the elements or groups that directly affect the corporation and, in turn, are affected by it.
task environment
(popularized by Michael Porter)
refers to an in-depth examination of key factors within a corporation’s task environment.
Industry analysis
These are governments, local communities, suppliers, competitors, customers, creditors, employees/labor unions, special-interest groups, and trade associations.
task environment
the amount of greenhouse gases it is emitting into the air.
carbon footprint
the transfer of profits from a foreign subsidiary to a corporation’s headquarters
repatriation of profits
what are the technological breakthroughs that are already having a significant impact on many industries?
- Portable information devices and electronic networking:
- Alternative energy sources
- Precision farming
- Virtual personal assistants
- Genetically altered organisms
- Smart, mobile robots
Eight current sociocultural trends are transforming North America and the rest of the world:
- Increasing environmental awareness
- Growing health consciousness
- Expanding seniors market
- Impact of Generation Y Boomlet
- Declining mass market
- Changing pace and location of life
- Changing household composition
- Increasing diversity of workforce and markets
a company with significant assets and activities in multiple countries,
conducts its marketing, financial, manufacturing, and other functional activities.
multinational corporation (MNC)
an advanced information discovery system designed to help extract trends, detect patterns, and find relationships within vast amounts of raw data.
WebFountain
willingness to reject unfamiliar as well as negative information
strategic myopia
a group of firms that produces a similar product or service, such as soft drinks or financial services.
industry
who contends that a corporation is most concerned with the intensity of competition within its industry?
Michael Porter
Businesses entering an industry that typically bring new capacity to an industry, a desire to gain market share, and substantial resources.
new entrants
an obstruction that makes it difficult for a company
to enter an industry
entry barrier
some possible barriers to entry
- Economies of scale
- Product differentiation
- Capital requirements
- Switching costs
- Access to distribution channels
- Cost disadvantages independent of size
- Government policy
According to Porter, intense rivalry is related to the presence of several factors, including:
- Number of competitors
- Rate of industry growth
- Product or service characteristics:
- Amount of fixed costs
- Capacity
- Height of exit barriers
- Diversity of rivals
product that appears to be different but can satisfy the same need as another product.
substitute product
how can buyers affect the industry?
their ability to force down prices, bargain for higher quality or more services, and play competitors against each other