Infographic Basics Flashcards
What is an Effective Infographic?
- -Tells a Story
- -Takes Your Eyes on a Predefined Journey
- -Provides a New Angle
- -Practical Value
- -Well Structured
- -Send One Key Message
- -Visually Appealing
- -Accurate & Well Researched Info
- -Make Copy Short & Sweet
How Can Information be Visualized?
- Chronologically
- Alphabetically
- Geographically
- Categorically
- Hierarchically
13 Types of Infographics
- Mixed Charts
- Informational Lists
- Timeline
- How To Process
- Comparisons
- Location
- Photo-Graphic
- Hierarchical
- Single Chart
- Visualized
- Numbers
- Anatomical
- Visual Resume
Steps to Follow Before Creating Infographic
- Define Your Audience 2. Define Your Goals -Reveal Hidden Trends -Break down complex information -How to Guide -Raise Awareness -Go to Visual Resource -Compare Products/ Concepts -Translate a Story into a timeline 3. Define the Medium 4. Choose Topic 5. Find Right Info 6. Process Your Data 7. Find the Story in the Data 8. How to Write Copy for the Infographic -Form One Big Idea; audience, primary purpose, thesis, evidence -Create a Narrative -Lead to Surprising Conclusion -Build an Airtight Case -Decide a Tone -Create a Textual Outline; Title, Intro, Body Content, Conclusion, Sources
Analyzing Trends
Use:
- Bar Charts
- Line Charts
Comparing Values
Use:
- Bar Charts
- Line Charts
Showing Individual Parts that Make up a Whole
Use a:
- Pie Chart
- Stacked Bar Chart
- Stacked Column Chart
Comprehend Relationship Between Data Sets
Use a:
- Line Chart
- Scatter Plot Chart
- Bubble Chart
Anatomy of an Infographic
- Header
- Body
- Footer
What is a Visual Theme?
- Colours + Design
Picking a High Contrast Colour from Colour Wheel
Step 1:
Select varying tones, shades and tints of a specific colour
Step 2:
Then select another pure color at least three spaces away on the wheel as an accent color.
Combinding Fonts
Combine Serif Font
with
Sans Serif
- Achieve Contrast and Visual Hierachry
- Assign a role to each of the fonts
- Pair a distinct font with a neutral tone
- Use different fonts from the same typeface
- Stick to 2 or 3 font combinations
Examples of Font Combinations
OSWALD
Old Standard TT
Colaborate
Titillium
Creating Persuasive Charts & Graphs
Step 1:
Resist Urge to Imediately Choose a Chart
Step 2:
Context
(Who is your audience?; What do you want them to know? What setting will be used? )
Step 3:
Define the focus & story of the graphic
(State your unique POV)
Step 4:
Use physical markers (pen & paper) to storyboard your idea
Step 5:
Refine your chart by decluttering
What are the Four Types of Charts?
- Declarative = Top Half
- Data-Driven = Right Side
- Exploratory = Bottom Half
- Conceptual = Left Side
Declarative-Conceptual (Top Left)
Declarative-Data Driven (Top Right)
Exploratory-Conceptual (Bottom Left)
Exploratory-Data Given (Bottom-Right)
