Audience

Question 1

5 Questions to create an Audience Persona?

Answer 1

Who is your typical audience member?

• age
• gender
• race
• income level
• interests
• values & personality traits

What pressing problem can you help them with?

• What information do they hope to attain from your talk?
• What do they hope to achieve with it?

How do they want to receive information?

• general overview in an easy-to-process visual presentation or detailed report in document format

How much do they know about the subject?

• Use language & terms appropriate for audience

What objections might they have?

• How might your audience resist your message?
• Think of ways to address each of these objections.

Question 2

6 Different Audience Journey Maps

Answer 2

1. The Explanation
2. The Pitch
3. The Drama
4. Situation-Complication-Resolution
5. Situation-Opportunity-Resolution
6. Hook, Meat and Payoff

Question 3

The Explanation

Answer 3

Teaches new insights or abilities

Question 4

The Pitch

Answer 4

recommends a new action or solution

Question 5

The Drama

Answer 5

Based on the hero’s journey, inspires a new belief or way of looking at the world

Question 6

The Situation-Complication-Resolution

Answer 6

a three-act structure, linked by two words: “but” and “therefore”

Popular in B2B Sales or Consulting

Question 7

The Situation-Opportunity-Resolution

Answer 7

A variation of the previous model, the Situation-Opportunity-Resolution

story structure simply replaces the complication with an opportunity, linked by “but” and “therefore.”

Question 8

The Hook, Meat & Payoff

Answer 8

a simple formula that starts by engaging your audience with a hook (such as a provocative question or a story) and then proceeds to deliver the meat of your presentation and end with an effective conclusion that circles back to the introduction