Creating Visual Hierarchy

Question 1

6 Concepts for Creating Visual Hierachy

Answer 1

1. Size Objects According to Importance
2. Create an Illusion of Depth
3. Use Contrast to Attract Viewers’ Eyes
4. Use Alignment to Direct the Eyes
5. Use the Rule of Thirds to Create a Focal Point
6. Use Negative Space to Emphasize Key Elements

Question 2

Size Objects According to Importance

Answer 2

The most important elements are usually larger and more prominent than less important ones.

Question 3

Create an Illusion of Depth

Answer 3

Blurring the background image can make it clearly distinct from the foreground, which brings attention to the focal point of the slide (text or image)

Color choice can even suggest distance as well.

Question 4

Use Contrast to Attract Viewers’ Eyes

Answer 4

one of the first things our eyes notice is difference, whether this be a difference in color, shape, texture, size or position, among other things

Question 5

Use Aligment to Direct the Eyes

Answer 5

Alignment is part of the structure by which elements are placed in a design

Text:

text is aligned to the left; has a left margin

Simple Visual Design:

align in the center of the frame; provides balance and harmony

Question 6

Use the Rule of Thirds to Create a Focal Point

Answer 6

mentally dividing a composition into a grid composed of:

• two horizontal
• two vertical lines—or nine separate sections.

Question 7

Use Negative Space to Emphasize Key Elements

Answer 7

Negative Spaces Does:

• It lets the readers’ eyes rest
• it gives room for visual pathways that the eye can follow
• it draws attention to the main elements of your design
• makes your design look clean, sophisticated and efficient