Design Basics Flashcards
15 Most Common Design Mistakes
- Avoiding using words instead of visuals
- Poor readability
- Mismatching fonts
- Not choosing the right colors
- Lack of negative space
- Place elements randomly
- Failing to create contrast
- Not scaling properly
- Hard-to-read text
- Inappropriate font combinations
- Inadequate space between lines
- Using raster images
- Striving for complete symmetry
- Failing to communicate effectively
- Not being consistent
5 Things to Know to Create Standout Visual Content
- Establish your focal point
- Differentiate
- Patterns are your friends
- Simplify to improve focus
- Creating interactivity
Guidelines for Pairing Fonts: What are the Two Types of Fonts?
- Serif
- San Serif
Guidelines for Pairing Fonts: Difference Between Serif and San Serif?
Serif:
have rough nubs or “tooth-like” ends
San Serif:
have smooth, rounded ends
Guidelines for Pairing Fonts: Fonts vs Typefaces
Font:
a specific font
Typefaces:
a family or series of fonts that all have a similar look or feel
it’s basically a collection of a certain font
Guidelines for Pairing Fonts: Achieving Font Contrast
- Size
- Spacing
- Style
- Weight
- Color
6 Things to Do Before Creating a Presentation: Part 1
1.Brainstorm:
- pen to paper
- you’re storytelling
- you’re getting all the creativity out
2.Define Your Audience:
look for thier:
- interests
- concerns
- requirments
- problems
3.Define the Goal & Purpose Of the Presentation
4.Define the Setting of the Presentation:
- what medium is the presentation in?
5.Define Your Story
- make the story a non-linear experience from start to end
- dont be afraid to throw in surprises
6.Create an Outline
What are the Primary Colours?
- Red
- Blue
- Yellow
What are the Secondary Colours?
- Orange
- Violet
- Green
What are Tertiary Colours?
When you combine Primary and Secondary Colours:
- Red-Orange
- Red-Violet
- Blue-Violet
- Blue-Green
- Yellow-Green
- Yellow-Orange
Basic Colour Schemes
Monochromatic Colour Scheme:
- one colour with different shades of it (dark to light)
Complementary Colour Scheme:
- opposite colours on the colour wheel
Triad Colour Scheme:
- form triangle on colour wheel and pick colour at each point
Tetradic Colour Scheme:
- form a square on colour wheel and pick a colour at each point
What is the 60-30-10 Rule?
Take 60% of design area & apply:
- 60% Primary Colour
- 30% Secondary Colour
- 10% Accent Colour
11 Visual Hierarchy Design Principles
- Size & Scale
- Perspective
- Color & Contrast
- Typography
- Proximity
- Negative Space
- Alignment
- Rule of Odds
- Repetition
- Leading Lines
- Rule of Thirds
Create visual slides that ____
reinforce the words coming from your mouth instead of repeating them!
Design your slides with little text as possible and ____
make it easy to read, even for those sitting in the last row in the room
