Fonts + Text

Question 1

3 Things to Consider When Handling Text

Answer 1

1. Point Size - no smaller than 30 pts
2. Leading - too little or much spacing between lines
3. Pairing Fonts Correctly

Question 2

Serif vs San Serif

Answer 2

Sans Serif Fonts:

work well in presentations with small amounts of large text

Serif Fonts:

longer paragraphs of text; improves readability

Question 3

How to Pair Fonts

Answer 3

1. Use fonts from the same typeface

2. Stick to 2-3 typefaces
3. Assign distinct roles to each font
4. Choose fonts with the right personality
5. Avoid similar looking fonts from the same family
6. Create the right amount of contrast
   * Differing Point Size
   * Bold, Italics
   * Combind Serif Font with San Serif