Info Systems - Chapter 8 Flashcards
CA - Certificate authority
A trusted third organization or company that issues digital certificates
Click fraud
A problem arising in a pay-per-click online advertising environment where additional clicks are generated beyond those that come from actual, legitimate users
Clickstreams data
Data gathered based on the websites you visit and what items you click on
Cybermall
A single website that offers many products and services at one Internet location
Digital Certificate
An attachment to an email message or data embedded in a website that verifies the identity of a sender or website
DRM - Digital Rights Management
Refers to the use of any of several technologies to enforce policies for controlling access to digital media such as movies, music, and software
E-Government
The use of info and communications technology to simplify the sharing of info, speed formerly paper-based processes, and improve the relationship between citizens and government
Electronic commerce
Conducting business activities electronically over computer networks such as the Internet, extranets, and corporate networks (e.g. Distribution, buying, selling, marketing, and servicing of products or services)
Meta tag
An HTML code, not visible on the displayed web page, that contains keywords representing your sites content, which search engines use to build indexes pointing to your website
P-card
A credit card used to streamline the traditional purchase order and invoice payment processes
Personalization
The process of tailoring web pages to specifically target individual consumers
SSL - Secure Sockets Layer
A communications protocol used to secure sensitive data during e-commerce
Smart card
A credit card sized device with an embedded microchip to provide electronic memory and processing capability
Storefront broker
Companies that act as intermediaries between your website and online merchants who have the products and retail expertise
