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Industry Terms Flashcards

1
Q

WEBSITE TRAFFIC

A

Refers to web users who visit a website. Web traffic is measured in visits, sometimes called “sessions,” and is a common way to measure an online business effectiveness at attracting an audience.

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2
Q

Website traffic and website visitor behavior is typically measured using

A

Website traffic and website visitor behavior is typically measured using web analytics tools

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3
Q

Google Analytics

A

Google Analytics - the ‘standard’ website analytics tool, free and widely used

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4
Q

Adobe Analytics

A

Adobe Analytics - highly customizable analytics platform (Adobe bought analytics leader Omniture in 2009)

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5
Q

Kissmetrics

A

Kissmetrics - can zero in on individual behavior, i.e. cohort analysis, conversion and retention at the segment or individual level

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6
Q

Mixpanel

A

Mixpanel - advanced mobile and web analytics that measure actions rather than pageviews

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7
Q

SEARCH ENGINE OPTIMIZATION

A

The process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo.

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8
Q

SERP

A

When you search for something on Google, for example, you are taken to the search engine results page (SERP).

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9
Q

Ecommerce SEO is all about

A

Ecommerce SEO is all about ensuring your product pages appear among those organic search results.

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10
Q

SEARCH ENGINE MARKETING

A

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages through paid search advertising.

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11
Q

Search engine marketing (SEM) is a digital marketing strategy used to

A

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages through paid search advertising.

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12
Q

SPLIT TESTING

A

Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions, or purchases.

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13
Q

SPLIT TESTING
Incoming traffic to the website is distributed between the [blank] and the [blank] without any of the visitors knowing that they are [blank].

A

Incoming traffic to the website is distributed between the original (control) and the different variations without any of the visitors knowing that they are part of an experiment.

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14
Q

SPLIT TESTING

The tester waits for a [blank] to emerge.

A

. The tester waits for a statistically significant difference in behavior to emerge.

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15
Q

SPLIT TESTING

The results from each variation are [blank] to determine [blank].

A

The results from each variation are compared to determine which version showed the greatest improvement.

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16
Q

SPLIT TESTING

If the site doesn’t have enough traffic, and has less than [blank] transactions per [blank], it’s not worth it.

A

If the site doesn’t have enough traffic, and has less than 800 to 1000 transactions per month, it’s not worth it.

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17
Q

SALES FUNNEL

A sales funnel is a [blank] for the [blank] taken by a [blank] as he or she moves towards becoming a [blank].

A

A sales funnel is a visual metaphor for the path taken by a potential customer as he or she moves towards becoming a customer.

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18
Q

SALES FUNNEL

the sales funnel helps companies [blank] their [blank] and measure [blank] between [blank].

A

the sales funnel helps companies understand and visualize their sales process and measure overall conversion success between each step of the funnel.

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19
Q

SALES FUNNEL

At the top of the funnel are [blank] or [blank] users, and the bottom of the funnel is usually a [blank] event.

A

At the top of the funnel are website visitors or mobile app users, and the bottom of the funnel is usually a sale or conversion event.

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20
Q

SALES FUNNEL

The goal of marketing sales in this model is to [blank] and convert them into [blank].

A

The goal of marketing sales in this model is to get as many prospects in at the top of the funnel and convert them into customers.

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21
Q

RETURN ON INVESTMENT (ROI)

ROI tries to directly measure the [blank] on a particular [blank], relative to the [blank].

A

ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

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22
Q

RETURN ON INVESTMENT (ROI)

To calculate ROI, the [blank] of an investment is divided by the [blank]. The result is expressed as a [blank].

A

To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.

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23
Q

RETURN ON INVESTMENT (ROI)

The return on investment formula:

A

ROI = (Current Value of Investment - Cost of Investment) / Cost of Investment

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24
Q

PROFIT MARGIN
Profit margin indicates the [blank] of a [blank] , [blank] , or [blank] . It’s expressed as a [blank] ; the [blank] the [blank] , the more [blank] the [blank] .

A

PROFIT MARGIN
Profit margin indicates the profitability of a product, service, or business. It’s expressed as a percentage; the higher the number, the more profitable the business.

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25
Q

PURCHASE ORDER
A purchase order, or [blank], is an official [blank] issued by a [blank] committing to [blank] the [blank] for the [blank] of [blank] or [blank] to be delivered in the future.

A

PURCHASE ORDER
A purchase order, or PO, is an official document issued by a buyer committing to pay the seller for the sale of specific products or services to be delivered in the future.

26
Q

PURCHASE ORDER

Each PO has a unique [blank] associated with it that helps both [blank] and [blank] track [blank] and [blank].

A

PURCHASE ORDER

Each PO has a unique number associated with it that helps both buyer and seller track delivery and payment.

27
Q

PURCHASE ORDER

A blanket PO is a [blank] to [blank] products or [blank] on an [blank], until a certain [blank] is reached.

A

PURCHASE ORDER

A blanket PO is a commitment to buy products or services on an ongoing basis, until a certain maximum is reached.

28
Q

WEBSITE CONVERSION
A conversion is the [blank] of some action an individual user has done on your site. Typically when we’re referring to conversions, we mean the [blank] for the website.

A

WEBSITE CONVERSION
A conversion is the measurement of some action an individual user has done on your site. Typically when we’re referring to conversions, we mean the ultimate goal for the website.

29
Q

WEBSITE CONVERSION
For ecommerce sites, it’s [blank] (sales), but for non ecommerce sites it can be filling out a [blank], a request for [blank] form, or creating an [blank].

A

WEBSITE CONVERSION
For ecommerce sites, it’s purchase transaction (sales), but for non ecommerce sites it can be filling out a quote form, a request for more information form, or creating an account.

30
Q

CONVERSION RATE OPTIMIZATION

Conversion rate optimization (CRO) is the process of [blank] the [blank] of [blank] from a website or mobile app.

A

CONVERSION RATE OPTIMIZATION
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app.

31
Q

ABOVE THE FOLD

The [blank] of a browser window, or approximately [blank] pixels from the [blank] of the page.

A

ABOVE THE FOLD

The bottom of a browser window, or approximately 600 pixels from the top of the page.

32
Q

BELOW THE FOLD

The term ‘below the fold’ refers to the portion of a [blank] that a [blank] must [blank] to see.

A

BELOW THE FOLD

The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see.

33
Q

ENTERPRISE RESOURCE PLANNING (ERP)
ERP software integrates various [blank] that are essential to running a business, including [blank] and order management, [blank], [blank], customer relationship management (CRM), and beyond into one complete system to streamline [blank] and [blank] across the entire organization.

A

ENTERPRISE RESOURCE PLANNING (ERP)
ERP software integrates various processes that are essential to running a business, including inventory and order management, accounting, human resources, customer relationship management (CRM), and beyond into one complete system to streamline processes and information across the entire organization.

34
Q

ENTERPRISE RESOURCE PLANNING (ERP)

Oracle [blank] offers [blank] solutions.

A

ENTERPRISE RESOURCE PLANNING (ERP)

Oracle Netsuite offers ERP solutions.

35
Q

KEY PERFORMANCE INDICATOR (KPI)
A key performance indicator – also known as “KPI” for short – communicates how [blank] an organization or [blank] performs against their principal [blank].

A

KEY PERFORMANCE INDICATOR (KPI)
A key performance indicator – also known as “KPI” for short – communicates how well an organization or individual performs against their principal objectives.

36
Q

KEY PERFORMANCE INDICATOR (KPI)
KPIs are a [blank]of [blank] the most important aspects of a business in a way that helps determine what [blank] to take.

A

KEY PERFORMANCE INDICATOR (KPI)
KPIs are a method of monitoring the most important aspects of a business in a way that helps determine what actions to take.

37
Q

KEY PERFORMANCE INDICATOR (KPI)
What’s more, KPIs are often created from [blank] or more [blank]. For example, [blank] and number of [blank] give you the conversion rate of an ecommerce site: (50 Sales ÷ 1,000 Visitors) x 100 = [blank]% Conversion Rate.

A

KEY PERFORMANCE INDICATOR (KPI)
What’s more, KPIs are often created from two or more metrics. For example, website traffic and number of sales give you the conversion rate of an ecommerce site: (50 Sales ÷ 1,000 Visitors) x 100 = 5% Conversion Rate.

38
Q

ECOMMERCE PLATFORM
It is a software [blank] solution that allows you to build [blank] (a [blank] is any [blank] or [blank] facing proposition relating to the selling of products and services).

A

ECOMMERCE PLATFORM
It is a software technology solution that allows you to build storefronts (a storefront is any customer or business facing proposition relating to the selling of products and services).

39
Q

WEB CONTENT MANAGEMENT SYSTEM

A web content management system [blank] the [blank] of [blank] content.

A

WEB CONTENT MANAGEMENT SYSTEM

A web content management system supports the management of web page content.

40
Q

WEB CONTENT MANAGEMENT SYSTEM
Web content includes text and embedded graphics, photos, video, audio, maps, and program code (such as for applications) that [blank] content or [blank] with the user.

A

WEB CONTENT MANAGEMENT SYSTEM
Web content includes text and embedded graphics, photos, video, audio, maps, and program code (such as for applications) that displays content or interacts with the user.

41
Q

WEB CONTENT MANAGEMENT SYSTEM
Based on [blank] statistics, the most popular content management system is [blank], used by more than [blank]% of all websites on the Internet, and by [blank]% of all websites using a known content management system, followed by [blank] and [blank].

A

WEB CONTENT MANAGEMENT SYSTEM
Based on market share statistics, the most popular content management system is WordPress, used by more than 28% of all websites on the Internet, and by 59% of all websites using a known content management system, followed by Joomla and Drupal.

42
Q

AFFILIATE
An affiliate is a [blank] that sends us [blank] and lite users either through [blank] stores or other [blank] activities.

A

AFFILIATE

An affiliate is a company that sends us leads and lite users either through app stores or other promotional activities.

43
Q

Define: Conversion Rate

A

The conversion rate is the number of conversions (for example: sales) divided by the total number of visitors.

44
Q

Avg Conversion Rate

A

2-3%

45
Q

Define: Shopping Cart Abandonment Rate

A

Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase.

46
Q

Avg Shopping Cart Abandonment Rate

A

60-80%

47
Q 
Define: Click Through Rate (PPC)
Average CTR (or average click-through rate) is the ratio of [blank]  to [blank] in your [blank] campaigns. While basic CTR measures the [blank] of clicks on each ad, average CTR calculates the [blank] of clicks vs. impressions across your campaign, or for each [blank].
A

Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your AdWords campaigns. While basic CTR measures the rate of clicks on each ad, average CTR calculates the amount of clicks vs. impressions across your campaign, or for each individual keyword.

48
Q

Avg. Click Through Rate (PPC)

A

2%

49
Q

Click Through Rate (PPC)
While basic CTR measures the rate of clicks on each ad, average CTR calculates the [blank] vs. [blank]
across your campaign, or for each individual [blank].

A

While basic CTR measures the rate of clicks on each ad, average CTR calculates the amount of clicks vs. impressions across your campaign, or for each individual keyword.

50
Q

Define: Average Order Value

A

The average dollar amount spent each time a customer places an order on a website or mobile app.

51
Q

Avg Average Order Value

A

$114

52
Q

Define: Average Cost Per Customer Acquisition (CAC)

A

A company’s CAC is the total sales and marketing cost required to earn a new customer over a specific time period.

53
Q

Industry Average Cost Per Customer Acquisition

A

⅛ and ⅓ of the original cost

54
Q

Define: Total Sales

A

The total of all sales transactions reported in a period, without any deductions included.

55
Q

Avg Total Sales

A

9.1% (ecommerce)

56
Q

Define: New vs returning customers

A

New visitors are those navigating to a site for the first time on a specific device. Returning visitors have visited your site before.

57
Q

Industry Avg New vs returning customers

A

43% of sales come from returning of sales

58
Q

Define New vs returning customers

Google sets a [blank] expiration date on [blank] visitors.

A

Google sets a 2 year expiration date on new visitors.

59
Q

Define Bounce Rate

A

Bounce rate is a metric that measures the percentage of people who land on a website and does not engage with the website.

60
Q

Avg Bounce Rate

A

56%-70% for an ecommerce website

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